MAIN PURPOSE

To support the Digital Marketing team to provide the necessary insights & action steps to stakeholders

related to the paid and shared media management through tracking & reports generation, stakeholder

liaison and tools management.

Key Responsibilities

Contribute to the planning, executing, optimising, reporting & evaluating of marketing activities

for regional e-commerce campaigns (i.e. Lazada/ Shopee / TikTok Shop/ brand.com) across

APAC markets within a matrix organisation and external agency partners

Support strategies for cross-channel campaigns ensuring the ability to capture attribution from

top funnel tactics to low funnel conversion metrics across different owned platforms, including

brand.com & pureplayer channels. Media channels include social, video, search, display etc.

Supporting the stewardship of digital marketing guidelines, ensuring local markets adhere to

global policies.

Assist on creation of regional best practices, playbooks, frameworks, benchmarking strategies

on digital marketing and media.

Provide training & consultations to local markets on regional marketing tools in collaboration

with expert agency partners

Execute competitive tracking to uncover market trends and industry developments to identify

new opportunities. Includes evaluating new digital technologies & marketing technology stack

in collaboration with stakeholders

Requirements

Strong interest in digital marketing and e-commerce
Excellent People and Communication skills with an ability to adapt to different personalities
Ability to work independently and as part of a team in a fast-paced environment
Soft Skills: Analytical, Initiative, Curious, Collaborative, Passionate
Preferred skills:
Basic command of media planning knowledge
Familiarity on ECommerce & Media platforms/tools such as SFCC, JIRA, Google Analytics, Shopee & Lazada Marketing Solutions management, Meta & Google Ads

analytics management would be a plus

Asia Pacific - Regional Digital Marketing Intern