Role Overview

We are seeking a highly analytical and performance-oriented Digital Marketing & Performance Specialist who understands the science behind digital engagement and paid advertising.

This role is not limited to content posting. It requires a professional who understands how algorithms work, how audiences respond to digital stimuli, how ad auction systems function, and how to systematically optimize campaigns to drive measurable commercial results.

The successful candidate will be responsible for driving traffic, engagement, and revenue across Qatar Living's digital ecosystem using structured experimentation, data analysis, and behavioral marketing principles.

Key Responsibilities

1. Performance Marketing & Paid Media Management

Plan, execute, and optimize paid campaigns across Google Ads, Meta, LinkedIn, TikTok, and other relevant platforms
Manage bidding strategies (CPC, CPM, CPA) and optimize for cost efficiency and performance
Improve Quality Score, Ad Relevance Score, and engagement metrics
Continuously reduce Cost per Acquisition (CPA) and increase Return on Ad Spend (ROAS)

2. Data Analytics & Performance Optimization

Analyze campaign data and user behavior using analytics tools (Google Analytics, Tag Manager, Meta Business Suite, etc.)
Track and report on KPIs including CTR, CPA, ROAS, CAC, LTV, and conversion rates
Build structured A/B testing frameworks for creatives, copy, targeting, and landing pages
Interpret performance insights and translate them into actionable growth strategies

3. Behavioral Marketing & Audience Insights

Apply behavioral psychology principles (social proof, urgency, authority, scarcity) into campaigns
Segment audiences based on user behavior and intent
Optimize conversion funnels to improve user journey and retention
Identify friction points and implement improvements to increase conversions

4. Funnel Development & Marketplace Growth

Drive acquisition and engagement across Qatar Living verticals (Jobs, Properties, Vehicles, Deals, etc.)
Develop retargeting and lookalike audience strategies
Support revenue-generating campaigns aligned with commercial objectives
Collaborate with Sales and Product teams to maximize advertiser performance

5. SEO & Digital Optimization

Implement SEO best practices to increase organic visibility
Optimize landing pages for higher conversion rates
Support technical and content improvements in collaboration with the technology team

Qualifications & Experience

Bachelor's degree in Marketing, Business, Communications, or related field
3–6 years of experience in performance marketing or digital growth roles
Proven experience managing paid advertising budgets with measurable ROI
Strong understanding of digital ad auction systems and optimization mechanics
Advanced knowledge of analytics and performance tracking tools
Experience in marketplace, classified platforms, or e-commerce environments is preferred

Core Competencies

Data-driven decision making
Strong analytical and critical thinking skills
Commercial awareness and revenue focus
Structured experimentation mindset
High ownership and accountability
Ability to operate in a fast-paced digital environment

Key Performance Indicators (KPIs)

Traffic growth across verticals
Reduction in CPA
Improvement in ROAS
Conversion rate optimization
Revenue contribution from digital campaigns
Campaign efficiency and budget performance

Digital Marketing Specialist