About the Role

Bybit is looking for a Head of Social Media who is equal parts creative visionary and operational leader. This is not a post and pray role — you will own the global social strategy for one of the world's top crypto exchanges, lead a distributed team across regions, and be the connective tissue between brand, product, community, and culture.

You will inherit a team that is growing fast, working with external agencies, and navigating the complexity of a global rebrand (Brand 6.0). You'll need to bring structure without killing creativity, and bring creativity without losing accountability.

What You'll Ow

nStrategy & Narrativ

eDefine and execute Bybit's global social media strategy across X (Twitter), Instagram, TikTok, LinkedIn, YouTube, and emerging platform
sTranslate complex crypto and fintech concepts into compelling, platform-native content that resonates with traders, retail users, and the broader Web3 communit
yBuild and maintain Bybit's social voice — bold, credible, and culturally relevant — in alignment with Brand 6.0 guideline
sDevelop channel/product-specific strategies that balance global consistency with regional relevanc

eTeam Leadership & Operation

sLead, mentor, and grow a global social media team (currently 4–6 members) plus manage relationships with production and influencer agencies and other department
sEstablish clear workflows, content brief processes, and approval protocols to eliminate last-minute requests and ensure quality at scal
eBuild and own the content calendar, ensuring alignment with campaigns, product launches, market moments, and executive communication
sImplement SOPs for content creation, agency briefing, influencer collaboration, and crisis respons

eCampaign & Content Executio

nPartner with the Creative team on campaign assets, ensuring briefs are detailed, timely, and actionabl
eOversee influencer strategy — from shortlisting and legal clearance to performance trackin
gManage the production agency relationship for high-quality video content the internal team cannot produce at spee

dData, OKRs & Reportin

gOwn social media OKRs: follower growth, organic engagement, share of voice, sentiment, and new user acquisition via socia
lUse Sprinklr and native platform analytics to run weekly performance reviews and quarterly post-mortem
sPresent social performance to leadership in biweekly reviews; flag risks and opportunities proactivel
yLeverage AI tools for trend harvesting, content optimization, and competitive analysi

sCross-Functional Collaboratio

nWork closely with BU marketing teams (WBU, GBU, PBU) to support product-specific social moments without duplicating effor
tAlign with the Strategy Office on global go-to-market strategy and upper-funnel performanc
eCoordinate with Legal and Compliance on influencer clearances, regulatory messaging, and market-specific restriction

s
What We're Looking F

orMust-Ha

ve4–8 years of social media experience, with at least 3 years in a leadership role managing a te
amMarketing background — you think in campaigns, narratives, and audience journeys, not just pos
tsProven track record of growing social accounts at scale for a global brand (1M+ followers preferre
d)Strong project management skills — you can run multiple workstreams, manage agencies, and hit deadlines without cha
osExperience with Sprinklr or equivalent enterprise social media management platfor
msAI-native mindset — you actively use AI tools in your workflow for content, research, and analys
isExceptional written and spoken English; additional languages (Arabic, Mandarin, Spanish, Portuguese) are a strong pl

usNice-to-Ha

veExperience managing influencer programs end-to-end, including legal and compliance workflo
wsBackground working with executive communications — writing for or managing the social presence of C-suite spokespeop
leExperience with rebranding or brand evolution at a global compa
nyFamiliarity with OAP/project management systems and cross-functional campaign coordinati
onDeep knowledge of crypto, Web3, or fintech — you can write about DeFi, trading products, and market events without needing a translator (optiona

l)
What Makes This Role Uni

queYou'll be shaping the social voice of a top-3 global crypto exchange during a pivotal rebranding mom
entDirect access to and collaboration with the executive leaders
hipA team that is genuinely invested in getting better — we're building SOPs, improving briefs, and upgrading our tooling (new OAP system launching mid-Augu
st)Real budget, real agencies, real campaigns — this is not a one-person s
howA culture that values ownership, speed, and creative cour

age
What We Don't

WantSomeone who needs to be told what to
postSomeone who can't write a content brief or manage an ag
encySomeone who treats social as a support function rather than a growth en
gineSomeone who can't handle ambiguity or a fast-moving environ

ment