Department: Marketing

Reporting to: Head of Marketing, Asia

About CMC Markets:

CMC Markets is a global leader in CFD trading and share investing. Our vision is to provide the ultimate online trading experience so everyone can achieve their financial potential. Since our launch in London in 1989, we've expanded globally with offices across Europe and Asia Pacific. Over 1.2 million clients make 67 million trades with us every year, and we're still growing.

Why you'll love working at CMC Markets:

Growth: CMFAS (Financial Regulatory) qualification, LinkedIn learning, internal opportunities, intensive training and support from the L&D team. Team: You'll work alongside a collaborative and diverse team Social: We have our own in-house Culture Club that organises a bunch of activities such as parties, dinners, networking events, bowling etc. Perks: Day off for your birthday, free breakfast and coffee every day, additional day of leave after each year of service, volunteer opportunities, discounted rates at various retail stores.

As CMC Markets continues to see strong growth in both existing and new markets, we're searching for a Senior Marketing Manager to help drive the ongoing management of CMC brand and performance marketing activities in Singapore. In this role, you will be responsible for developing and executing marketing initiatives to drive business and brand growth in Singapore and the region, as well as managing the digital/performance marketing function in SG.

ROLE AND RESPONSIBILITIES

To be successful in the role, you will need to have experience driving brand and marketing strategies, be adept at managing social media/digital campaigns, and be comfortable overseeing performance marketing activations. You'll need strong communication skills to engage with a broad range of stakeholders from various departments.

Brand

Work with the Head of Marketing to drive marketing strategies for CMC in Singapore with a focus on performance marketing and social and digital initiatives
Be a brand advocate within the SG office, ensuring all collateral, promotional items, ATL and digital content are at the highest standard and within brand guidelines
Support the Head of Marketing to lead and deliver the annual marketing plans for CMC in Singapore, ensuring alignment of marketing campaigns with business and brand objectives
Support the Head of Marketing in building and managing sponsorships and strategic partnerships in Singapore
Day-to-day reporting and budget management to ensure campaigns are optimised to meet performance targets.
Ongoing optimisation and reporting of all campaigns including detailed monthly and quarterly reports on campaign performance – how they performed against set KPls and stakeholder recommendations for ongoing distribution
Marketing administrative duties and supporting the Head of Marketing with the management of the annual marketing budgets for Singapore

Digital/Performance Marketing

Setting the digital strategy, and executing the plans to scale growth in Search, Display,
Paid Social, Mobile, Affiliates and SEO for Singapore
Manage the digital marketing function in Singapore and leading on the management of the 3rd party digital marketing agency in Singapore to ensure media planning across digital drives brand recall, considering and ultimately acquisition
Collectively take ownership of all Paid Digital channels (affiliates, ASA Google ads, Meta, X, YouTube, Reddit, etc) and build infrastructure and framework to drive both acquisition and brand lead strategies and deliver full funnel optimisation
Analyse and optimise the performance of digital and growth initiatives and prioritise opportunities for improvement and growth.

It will occasionally be necessary to work on public holidays, evenings or weekend, by mutual agreement, with time off earned in lieu.

KEY SKILLS AND EXPERIENCE

15+ years in marketing, preferably with experience in digital/performance marketing and/or growth marketing
Tertiary qualification in Marketing, Communications, Business or a related field of study
Creative and articulate with a good understanding of brand and natural commercial mindset
Previous experience building and managing brands and budgets
Experience working with agencies
Advanced knowledge of Microsoft Word, PowerPoint and Excel
Project management and organisational skills
Previous managerial experience would be a plus
Data driven, strong numeral literacy
Happy and able to work both individually and within a team
Strong attention to detail and ability to manage a varied workload and tight deadlines
Strong relationship management and organisational skills

KEY OBJECTIVES/KPIS:

Brand awareness, consideration and customer acquisition
Marcom Budget
ROI
As per performance review

KEY RELATIONSHIPS

Marketing colleagues
Legal & compliance
Regional marketing managers
Web development
Product development
Client services
Sales

COMPETENCIES

Creative and resilient mindset with strong problem-solving skills
Communication
Commercial acumen
Teamwork
Customer focus
Ability to execute projects on deadline in an ever-changing environment
Positive attitude

CMC Markets is powered by our people. We are an equal opportunities employer and are committed to creating a diverse and inclusive workplace, where our people feel confident to be themselves, feel valued and can do their best work. We don't just value differences and unique perspectives, we seek them out and we invite them in, because we know it will lead to better outcomes for everyone.

Head of Performance & Growth Marketing