Yassir is the leading super app in the Maghreb region, set to change the way daily services are provided. It currently operates across Algeria, Morocco, Tunisia, South Africa and Senegal. It is backed by :$200M in funding from VCs across Silicon Valley, Europe and other parts of the world.

We offer on-demand services such as ride-hailing and last-mile delivery. Building on this infrastructure, we are now introducing financial services to help our users pay, save and borrow digitally — helping usher the continent into a digital economy era. We're not just about serving people; we're about creating a marketplace that brings people what they need while infusing social values.

About The Role

We are looking for a Senior Product Manager to own the Personal Banking experience — our consumer wallet and the financial products that sit inside the Yassir super app. This is a B2C role at the centre of our financial services strategy.

Your core mandate is adoption: getting millions of Yassir users to fund, hold, and transact with the wallet — first inside the super app (rides, deliveries, top-ups), and then beyond it (peer-to-peer transfers, bill payments, merchant payments in the real world). You will own the full consumer journey from first wallet activation to habitual, everyday use.

You will work across engineering, design, growth, and the wider super app teams to make the wallet the default way Yassir users move money — turning an existing, trusted user base into active financial services customers.

Responsibilities

Own the personal banking / consumer wallet product end-to-end, with adoption and active usage as your primary success metrics
Define and execute the strategy to drive wallet activation, funding, and repeat transactions — both within the super app (rides, deliveries) and in external use cases (P2P, bill payments, merchant payments)
Design acquisition and activation funnels in partnership with growth and marketing; identify and remove the friction points that stop users from funding and using the wallet
Deeply understand the Algerian consumer — cash habits, trust barriers, and the behavioural shifts required to move people from cash to digital money
Run discovery: customer interviews, journey mapping, prototyping, and experiments to validate what will actually drive adoption at scale
Translate customer insights into a prioritised roadmap of features and experiments, tested with real users in market
Partner with engineering and design to ship high-quality consumer experiences — onboarding, KYC, top-up, send/receive, and transaction history — that feel effortless and trustworthy
Leverage Yassir's existing super app surfaces (ride-hailing, delivery, agent network) as distribution channels for wallet adoption
Instrument the product with analytics; use funnel data, cohort retention, and transaction behaviour to make evidence-based decisions
Synthesise business, market, and customer needs into strategic, evidence-based recommendations for leadership
Facilitate agile ceremonies and keep the squad delivering against roadmap and quality goals

Requirements

Minimum 5 years of product management experience, with a strong track record in B2C fintech, digital banking, wallets, or payments
Proven experience driving consumer adoption and engagement of a financial product — you have moved activation, retention, or transaction metrics, not just shipped features
A track record of launching and scaling consumer-facing digital products (B2C)
Strong grasp of acquisition, activation, retention, referral, and revenue — and how to design a product that grows across that funnel
Experience with growth mechanics: onboarding optimisation, funnel analysis, experimentation, and retention loops
Understanding of the technical aspects of digital product development, with the ability to work closely with engineers and get the best out of them
Ability to create and run a customer discovery process — interviews, journey mapping, and ideation workshops — to surface real user pains and opportunities
Strong understanding of value proposition design and what makes a consumer product succeed
Ability to integrate analytics into a product to generate actionable insight, and to define the right metrics for a consumer wallet
Excellent verbal and written communication, with the ability to influence stakeholders at all levels; presentation and storytelling skills
Strong design sense and the ability to collaborate with designers to produce great consumer experiences
Knowledge of modern development practices like agile and scrum
Dependable, enthusiastic, curious, with great energy and the ability to thrive in a fast-paced, dynamic environment
Based in Cairo, Egypt (required)
Native Arabic speaker with fluent English; French is a huge plus

NICE TO HAVE

Experience taking a wallet or consumer fintech product from low to mass adoption in an emerging or cash-heavy market
Understanding of behavioural psychology and how to design for high engagement and stickiness
Knowledge of lean startup techniques and what a good MVP looks like for consumer products
Experience working with super apps, marketplaces, or multi-product ecosystems
Prior experience in a scale-up environment

At Yassir, we believe in the power of diversity and the importance of an inclusive culture. If you're ready to bring your unique perspective and experiences to the table, we're excited to listen. Don't just apply for a job - come and be a part of our journey. Let's create a better tomorrow together.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Senior Product Manager Personal Banking