About Jumeirah

Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, operates an exceptional portfolio of 29 properties across 11 countries in the Middle East, Europe, and Asia. In 1999, Jumeirah changed the face of luxury hospitality with the opening of the iconic Jumeirah Burj Al Arab and the brand is now renowned worldwide for its distinguished beachfront resorts, esteemed city hotels and exclusive residences. From the contemporary Maldivian island paradise at Jumeirah Olhahali Island to the art-inspired Jumeirah Capri Palace in Italy and the modern twist on a British classic at Jumeirah Carlton Tower in London, the brand has become synonymous with warm and generous service and the ability to craft distinctive and purposeful experiences that bring joy to guests from across the world.

About Jumeirah Burj Al Arab:

Jumeirah Burj Al Arab is more than a hotel, it is a global icon of luxury hospitality. Since opening in 1999, it has defined the pinnacle of the industry, setting new benchmarks in personalised service and creating truly unforgettable guest experiences.

Today, it enters a bold and defining new chapter. After more than 25 years at the forefront of the industry, the property will undergo a carefully considered restoration led by renowned designer Tristan Auer, bringing a refined contemporary vision while preserving the legacy, craftsmanship, and spirit of this extraordinary landmark.

About the Job

An exciting opportunity has arisen for a Director of Marketing to join Jumeirah Burj Al Arab.

The main duties and responsibilities of this role include:

Lead the vision, voice, and global narrative of one of the world's most iconic luxury destinations, shaping how Burj Al Arab is experienced and perceived as it enters its next defining chapter
Take full ownership of the marketing and communications strategy, guiding the property through its restoration and relaunch while elevating its position as the flagship of Jumeirah
Act as the custodian of an extraordinary legacy, ensuring every touchpoint, from brand storytelling to guest experience, reflects the heritage, craftsmanship, and ambition that define us.
Conceptualise and deliver globally resonant campaigns and cultural moments, capturing the imagination of international audiences and reinforcing its status at the pinnacle of luxury hospitality
Orchestrate integrated, multi-channel marketing across key global markets, spanning digital, PR, partnerships, content, and brand collaborations, with a relentless focus on quality and impact
Build, inspire, and lead a high-performing, world-class team, fostering a culture of creativity, innovation, and excellence within a fast-paced, high-profile environment
Partner closely with the Executive Committee to translate brand ambition into commercial success, ensuring Burj Al Arab continues to lead, inspire, and set new benchmarks for luxury worldwide

About You

The ideal candidate for this position will have the following experience and qualifications:

Strong leadership and team management capability with a proven ability to build, inspire, and develop high-performing teams within luxury or premium brand environments.
Strategic, commercially driven mindset with strong problem-solving skills and the ability to translate brand vision into impactful marketing strategies.
High level of creativity combined with strong project management capability, with the ability to manage multiple priorities in a fast-paced, high-profile environment while maintaining exceptional attention to detail.
Minimum 10 years of senior marketing experience within luxury hospitality or comparable global brands.
Proven experience leading marketing for an iconic, flagship or globally recognised luxury hotel, resort, or destination.

About the Benefits

At Jumeirah, we are dedicated to fostering a workplace where colleagues feel valued, supported, and inspired to grow. Our benefits package reflects this commitment by combining rewarding financial incentives, comprehensive healthcare, and opportunities for professional development.

Benefits include:

Supportive and inclusive work environment
Access to Learning & Development programmes and clear career pathways
Opportunities for internal mobility within our global network
Colleague discounts on food, beverage, and hotel stays worldwide
Comprehensive healthcare and life insurance coverage
Paid annual leave entitlement
Incentive programmes aligned with leadership performance
Competitive tax-free salary paid in UAE Dirhams (AED)

Director - Marketing - Jumeirah Burj Al Arab

Director of Marketing