Institution: Institute of Mental Health

Family Group: Administration

Position: Senior /Assistant Manager (Digital Content)

Department: Corporate Communications

Join us in Adding Years of Healthy Life Through Life-Changing Careers, Where Passion Meets Purpose. Make a meaningful difference whilst growing in a supportive environment that nurtures your wellbeing and career aspirations

Job Description

At IMH, we do not just treat mental illnesses. Through clinical care, rehabilitation, research, education and community outreach, we work to advance mental health and improve the lives of people across Singapore.

As part of the Corporate Communications team, you will play a key role in telling these stories, raising awareness of mental health issues and strengthening IMH's position as the leading mental health institution for psychiatric care, research and education.

We are looking for a proactive and driven individual with relevant experience and a passion for mental health, to drive communication efforts in growing awareness and advocacy for mental health.

Job Responsibilities

You support the planning, execution and optimisation of digital marketing and social media initiatives across IMH's digital platforms, including mindline.sg and 1771. You'll get to put your creativity to good use by translating IMH's strategic objectives, services and mental health priorities into engaging content across its digital ecosystem, with a focus on social media, audience engagement and digital growth.
Manage and grow digital and social media platforms, through the development and execution of content strategies, editorial calendars, content production schedules and social media initiatives.
Plan, create and publish engaging content across digital platforms, including social media posts, videos, campaigns and other multimedia assets.
Monitor and evaluate digital marketing and social media performance across platforms such as Meta, Google Analytics, TikTok and other relevant channels, and provide actionable insights and recommendations to optimise content effectiveness and audience engagement.
Monitor mental health conversations, emerging trends, public sentiments and online behaviours in Singapore, and translate insights into timely and relevant content opportunities.
Conduct social listening and sentiment monitoring to identify reputational risks, emerging issues and opportunities for engagement.
Support the publicity and marketing of IMH programmes, events, partnerships, campaigns and brand initiatives through digital content and social media efforts.
Work closely with internal stakeholders, including clinical departments, researchers and corporate teams, to develop content that supports organisational priorities and strategic communications objectives, including copywriting, photography, videography, video editing and basic graphic design where required.
Liaise with external agencies, vendors and partners to support digital marketing and content development projects.
Support departmental projects and perform other duties as assigned.

Requirements

Competency

Strong understanding of digital marketing and social media platforms, with a focus on social media strategy, content creation, digital trends and audience engagement.
Proficiency in content creation and design tools such as Adobe Creative Cloud (e.g. Premiere Pro, Photoshop, Illustrator) and Canva for the development of digital and social media content.
Creative, resourceful and detail-oriented with strong storytelling and content development capabilities.
Excellent written, verbal and interpersonal communication skills, with the ability to work collaboratively with internal and external stakeholders across different levels of the organisation.
Strong team player and also able to work well independently

Educational And Professional Requirements

Bachelor's Degree in Marketing, Communications, Mass Communication, Digital Media or a related discipline.
5 years of relevant experience in digital marketing, social media management, content creation or communications.
Candidates with experience in the healthcare sector and/or proficiency in videography, video editing, website CMS and multimedia content production will have an advantage.

About IMH

The Institute of Mental Health (IMH) in Singapore, established in 1928, is a premier 2,000-bed psychiatric hospital nestled in Buangkok Green Medical Park, providing comprehensive mental health services across 50 inpatient wards and 7 outpatient clinics, while also playing a pivotal role in training the next generation of mental health professionals through the NHG-AHPL Residency Programme and collaborations with local academic institutions.

Senior / Assistant Manager (Digital Content), Corporate Communications