Tableau, Python, Sql, Incrementality measurement, Causal inference methods, R, Media mix modeling, Data Studio, Geo experiments, Looker

Sql, Performance marketing, Growth analytics, Incentive design, Budget Management, Lifecycle/CRM strategy

linkedin ads , pixels, conversion APIs, Google Ads, Lemon8, XHS, Tag Manager, Looker Studio, GA4, TikTok

Confluence, Tableau, Google Analytics, Jira, Salesforce, Meta, Google Ads, Looker Studio

attribution , programmatic platforms, digital growth, performance marketing, Google Ads, user acquisition, TikTok Ads, affiliate networks, funnel optimisation, Meta Ads

Google Tag Manager, Shopify, Google Analytics, Google Ads, e-commerce performance marketing, GA4, Meta Ads

paid media , SEO, digital performance measurement, influencer marketing, social management platforms, Sem, performance analytics

pricing strategy , Partner Management, Bidding Campaign Optimization, Digital Marketing, Performance Marketing

Machine Learning, Power Bi, Excel, Generative AI, Google Ads, Ecommerce Strategy, audience segmentation, Looker Studio, Google Analytics GA4, Meta Ads