Job Description

Are you a passionate Trade Marketer with strong background in Singapore and Malaysia Market

Join us as a Trade Marketing Coordinator (12 months contract) for SMTR (Singapore, Malaysia and APAC Travel retail) Business Unit and help us reach more children across the region!

No relocation assistance is offered for this position. Coverage of benefits for Contractual positions may change or vary.

Core Responsibilities

Trade & Retail Execution
Be part of Key LEGO Campaign Planning team to represent Trade team to take decisions & support end-to-end execution of trade marketing campaigns across key retail partners (e.g. activations, displays, promotions)
Coordinate with internal teams and external vendors to guarantee a timely and high-quality rollout of POSM and in-store materials
Track campaign timelines, deliverables, and store readiness
Campaign & Performance Support
Monitor and report on campaign performance (GWP promotions effectiveness, visibility, execution quality)
Support post-campaign evaluations and share insights for continuous improvement
Maintain trackers for GWP promotions, assets, and retail activities
Stakeholder Coordination
Work closely with Sales, Marketing, Digital Media, PR and Events team and Retail partners to align on campaign requirements
Liaise with agencies, production vendors, and mall/event teams for activations
Ensure clear communication and smooth coordination across all stakeholders
Merchandising & Visibility
Support development and deployment of in-store visibility solutions (displays, fixtures, branding)
Conduct store checks and ensure execution excellence across retail touchpoints
Find opportunities to enhance shopper experience and brand presence
Operations & Logistics
Coordinate production of GWPs, Marketing inventory, and delivery of marketing materials
Ensure assets are distributed accurately and on time to stores
Support budget tracking and invoice processing
Store Openings & Retail Maintenance
Support new store openings, pop-ups, and shop-in-shop setups, including coordination of fixtures, POSM, and visual merchandising elements
Assist in on-site setup, troubleshooting, and readiness checks ahead of store openings
Coordinating with vendors to ensure timely resolution of store maintenance and updates, including replacement of damaged POSM, fixtures, and visual elements
Track and handle maintenance requests, liaising with vendors to ensure timely resolution

Play your part in our team succeeding

This role is part of the SMTR Marketing Organization, which includes Brand Marketing, Digital Marketing, Trade Marketing, Events & PR and Marketing Investment Planning, all reporting to the Head of Marketing.

Do you have what it takes

3 years experience in Trade Marketing management
Familiarity with trade marketing and in-store execution (POSM, displays, activations)
Basic understanding of sales tracking and promotion performance
Meticulous with strong execution follow-through and strong pro-activeness in getting things done
Interest in retail, marketing, and creating engaging shopper experiences
Proficiency in Microsoft Excel and PowerPoint
Strong communication and stakeholder management skills

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you

Here is what you can expect

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.