About SOLARA

SOLARA is a fast-growing D2C home & kitchen products brand selling premium drinkware, cookware, and small kitchen appliances. We operate across 10+ channels including Amazon, Flipkart, Shopify D2C, and quick commerce platforms (Blinkit, Zepto, Swiggy Instamart).

Role Overview

We're looking for a Senior Finance Manager to own financial operations, compliance, and business partnering as we scale. You'll work directly with the CEO and leadership team to drive profitability, cash flow optimization, and build finance infrastructure for a fast growing start up.

Key Responsibilities

1. Financial Operations & Reporting

Own monthly MIS, P&L by channel, and contribution margin analysis (CM1, CM2, CM3)
Build and maintain channel-wise profitability dashboards
Drive weekly/monthly business reviews with actionable insights
Manage cash flow forecasting and working capital optimization

2. GST & Compliance

End-to-end GST compliance across multiple states and warehouses
Handle GST audits, reconciliations (GSTR-2A/2B vs books)
Manage e-way bills, LUT for exports, and input credit optimization
Ensure TDS/TCS compliance for marketplace transactions
Coordinate with external auditors and consultants

3. Marketplace & D2C Finance

Reconcile marketplace payments (Amazon VC, Flipkart, quick commerce)
Track and recover deductions, chargebacks, and disputes
Manage payment terms optimization across channels
Own return economics and inventory write-off analysis

4. Business Partnering

Support pricing decisions with margin analysis
Evaluate new channel/SKU launches with financial models
Partner with supply chain on inventory planning and GMROI
Provide data-driven insights for strategic decisions

5. Systems & Process Building

Drive ERP implementation (SAP B1 / similar)
Integrate finance systems with EasyEcom/marketplace data
Build automated reporting and reduce manual reconciliations
Document SOPs and strengthen internal controls

You Should Have

Must Have:

CA with 5-8 years post-qualification experience
2+ years in D2C / e-commerce / consumer brands
Strong hands-on experience with GST compliance (multi-state)
Proficiency in Tally, Excel (advanced), and data analysis
Experience with marketplace reconciliations (Amazon/Flipkart)

Good to Have:

ERP implementation experience (SAP B1 / Oracle NetSuite)
Experience with quick commerce finance operations
Working knowledge of inventory accounting and costing
Exposure to fundraising / investor reporting

Mindset:

Ownership mentality - you see a problem, you fix it
Comfortable with ambiguity in a fast-scaling environment
Data-driven decision maker
Strong communication - can explain finance to non-finance teams

What You'll Get

Direct access to CEO and leadership team
Opportunity to build finance function from ground up
High-growth environment (scaling 2-3x in next 2 years)
Competitive compensation + ESOPs
Work on interesting problems: multi-channel P&L, working capital optimization, category economics

Senior Finance Manager - SOLARA

Senior Finance Manager