Senior Associate – Performance Marketing

Location: Hyderabad (On-site)

Experience: 2–3 years (hands-on)

Category: Performance Marketing

About the Role

We're looking for a full-funnel performance marketer who can own one product end-to-end — not just run ads, but translate business goals into sharp paid acquisition strategies across Google Search, YouTube, Meta, and emerging channels like Snapchat.

If you're someone who gets excited by experiments, thrives in fast-paced environments, and loves connecting platform metrics with real business outcomes, this role is built for you.

You'll drive monthly lead and revenue targets, decode user behaviour, and partner with Mark Comms, Creative, Analytics, and Tech to push the product's growth curve up and to the right.

What You'll Own

1. End-to-End Campaign Ownership

Run paid campaigns across Google Search, YouTube, Meta, Snap & more — from setup to scaling.
Build channel-wise plans that align tightly with monthly lead targets.
Manage budgets, pacing, CAC, and lead volumes

2. Full-Funnel Understanding

Look beyond ad platform metrics — connect platform landing page CRM sales funnel.
Identify leakages, improve intent flows, and ensure lead quality stays strong.
Share funnel insights weekly with Mark Comms + Creative teams to fuel better messaging and assets.

3. Performance Optimization & Experimentation

Run structured A/B tests across creatives, formats, audiences, and landing pages.
Diagnose issues like low delivery, rising CPL, or lead quality dips and take immediate action.
Spot patterns in behavior, intent, and geography to unlock new growth pockets.

4. Tracking, Data Hygiene & Reporting

Ensure pixel, conversion tracking, and event setups are accurate and firing correctly.
Audit UTMs and data flow from ad LP CRM regularly.
Build weekly dashboards that highlight wins, misses, anomalies, and action plans.

5. Insights > Execution

Identify which ads, ideas, and messages are resonating — and which are dying.
Decode user motivations and pass the intel to Mark Comms for sharper creative thinking.
Bring POVs, not just reports. We want thinkers, not operators.

Who Will Thrive in This Role

Must-Haves

2–3 years of hands-on experience running Google Search, Meta, YouTube, Snapchat campaigns.
Strong analytical mindset — you don't just report numbers, you interpret them.
Experience managing full-funnel lead gen campaigns.
Ability to work in a fast, experiments-heavy environment.
High ownership mindset — you genuinely care about hitting monthly targets.

Good-to-Have

Experience with EdTech, FinTech, HealthTech industries preferred.
Exposure to GA4, Looker dashboards, or CRM data flows.
Understanding of A/B testing fundamentals and statistical significance.
Comfortable with Google Sheets, and basic data visualization tools.

Why You'll Love This Team

You'll own a high-scale product — real budgets, real responsibility.
You'll get the freedom to test ideas, fail fast, learn faster, and scale what works.
You'll directly influence the growth trajectory of NxtWave's flagship programs.

Who Should Apply

People hungry for growth.
People who love figuring things out on their own.
People who want to scale into performance managers in the next 18–24 months.
People who get excited cracking big volumes while improving quality every week.

Assistant Manager Performance Marketing