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Consumer Activation Specialist - HoReCa

At JTI, we operate in a highly regulated environment where brand building and consumer engagement require creative yet fully compliant approaches. In Saudi Arabia and Bahrain, strict restrictions on advertising and promotions make the HoReCa channel a key platform for responsible adult consumer and trade engagement.

The Consumer Activation Specialist plays a vital role in developing compliant, impactful activation strategies that drive brand equity, consumer acquisition, and strong trade partnerships while navigating the local regulatory and cultural landscape.

Please note that this position is open to Saudi Nationals only.

Position

As a Consumer Activation Specialist - HoReCa, you will

Develop and execute integrated Consumer and HoReCa channel activation strategies
Drive adult consumer engagement, brand awareness and repeat purchase while ensuring full regulatory compliance
Plan, coordinate and manage 121 activations at points of sale and consumer-facing events
Manage day-to-day cooperation with agencies, event vendors and third-party partners
Build and maintain strong relationships with key HoReCa accounts
Ensure full control and reporting of consumer activations at POS
Partner with Brand and Trade Engagement managers to ensure consistent Brands and Trade programs execution across channels
Monitor activation performance and report insights, results and and give recommendations on improvements
Support budget management and cost-effective execution of activation plans

Requirements

Bachelor's degree in Marketing or related fields or equivalent experience
Minimum 3 years of experience in consumer and trade activation, preferably in FMCG industry
Solid knowledge of the HoReCa channel
Strong understanding of marketing regulations and compliance requirements
Proven experience in agency and vendor management
Strong analytical and project management skills
Excellent stakeholder management and communication skills
Ability to manage multiple campaigns simultaneously in a fast-paced environment
Fluency in English and Arabic

What To Expect

Expect wellbeing initiatives, flexible work arrangements, learning and growth opportunities, and a comprehensive benefits package. For more details on local policies and conditions, speak directly with the Talent Advisor.

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Next Steps

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.