Role Overview

We're looking for a Product Marketing & Growth specialist to own how our CPaaS product is presented, communicated, and scaled. This role combines content creation, product storytelling, digital marketing, and agency management.

You'll be responsible for building high-quality product materials (presentations, decks, brochures), while also driving lead generation and growth through social media, email, and SEO—leveraging modern AI tools to maximize efficiency and output.

Key Responsibilities

Product Content & Collateral
Create and design:

Product decks & pitch presentations
SaaS documentation & one-pagers
Brochures and marketing materials

Translate complex product features into clear, compelling messaging
Ensure consistent brand voice across all materials
Use AI tools (e.g. ChatGPT, Canva, Notion AI) to accelerate content production
Digital Marketing & Growth
Plan and execute lead generation campaigns across:

Social media
Email marketing
SEO & content marketing

Optimize funnels from awareness conversion
Manage and improve landing pages and campaign performance
Track KPIs: CAC, conversion rates, lead quality
Agency & Social Media Management
Manage external media/creative agencies
Define content calendars and campaign direction
Review and approve:

Social media content
Ad creatives
Campaign strategies

Ensure alignment with brand and growth objectives
Marketing Automation & AI Enablement, it's a Plus
Set up and optimize:

Email automation workflows
Lead nurturing sequences
CRM integrations

Leverage AI tools for:

Content generation
Campaign optimization
SEO insights

Continuously test and improve workflows

Requirements

Experience

2-3 years in product marketing, growth marketing, or SaaS marketing
Proven experience creating:

Product decks and presentations
Marketing collateral

Strong background in digital marketing and lead generation

Skills

Strong storytelling and copywriting ability
Good design sense (not necessarily a full designer, but strong taste)
Experience with:

Social media campaigns
Email marketing tools (e.g. HubSpot, Mailchimp)
SEO and GEO fundamentals

Experience managing agencies or freelancers
Leverage AI Tools

Product Marketing & Growth Specialist (SaaS)