WE CREATE, DESIGN AND BUILD AWARD WINNING WORLD-CLASS F&B AND RETAIL BRANDS FOR OUR CLIENTS AND PARTNERS

TGP International are a hospitality consultancy based in London and Dubai. We team up with passionate brands, clients and entrepreneurs to make their long-term vision a reality through concept development, creative interior design, graphic design & branding, franchising, advisory & operational services and project management.

Some of our clients include: Dubai Expo 2020, Marriott, Hilton, Waldorf Astoria, Harrods, Sushi Samba, Adrift Burger Bar, Nakheel Malls, Selfridges, Time Out Market, Cop28, Neom and Al Mamlaka Social Dining.

Leaders within the hospitality and retail sector, TGP are renowned for listening carefully to client objectives to help develop successful and innovative concepts that enable businesses and operators to fulfil goals with creative and uncompromising management solutions.

Website: https://www.tgpinternational.com

About The Role

We work with brands and clients to deliver successful F&B marketing campaigns with partners from developers, hotel groups and individual restaurants. Our marketing services include marketing planning and strategy development, content creation, marketing implementation, social media management, advertising, reporting and analytics.

We require a Social Media Assistant to join our team to support social media content planning and management for client marketing projects.

Role

Planning social media and scheduling across Instagram, FB, LinkedIn, TikTok, Snapchat
Create monthly social media calendar for multiple clients
Dual language copywriting in Arabic and English
Developing in-house content such as Reels and Tiktoks
Capturing content on site for low-res photoshoots
Editing content using software such as CapCut, Canva or other editing platforms
Suggest ways to build our community and help to encourage footfall/reservations
Develop plans to increase following and engagement
Building engagement & visibility through community management
Understanding of audience insight to inform campaigns and marketing activation
Uphold company image and tone of voice across all media channels
Writing photography briefs based on content requirements
Supporting and overseeing photoshoots
Develop aesthetic moodboards, cohesive grid look and feel, remaining on brand with a good eye for design and detail
Write and create email campaigns in line with the strategy
Build database via data collection initiatives, develop strategies to increase community and network
Work with ops team to develop promotions and product innovation
Circulate monthly promotions tracker and notifications to internal team
Ensure all promotions are executed and delivered on time
Keep marketing trackers and calendars up to date
Attend and issue meeting minutes from weekly internal brand meetings
Update website changes and menus when required
Develop and maintain influencer contact lists and rate cards
Negotiate and confirm influencer visits on behalf of brands
Organise calendar invites and influencer/admin tasks
Develop competitor analysis reports to support social media strategy
Responsible for reporting and providing recommendations from insight
Action additional tasks as required

Requirements

1+ years of experience in marketing and social media
A relevant degree or equivalent experience
Fluent in Arabic & English
Strong knowledge and interest in social media
Experience using Instagram and TikTok and knowledge of Snapchat
Knowledge of hospitality across the GCC
Previous marketing hospitality experience (ideal but not essential)
Experience creating content and managing/growing socials
Passionate about hospitality, food, leisure, and lifestyle trends
A self-starter and well-organised
Excellent communicator, written and spoken
Proven experience in digital marketing
Experience working on B2C brands

Software

Canva
Capcut or equivalent
Microsoft Office
Social Media Scheduler - Later, Buffer, Hootsuite

Benefits

TGP International Employee Benefits:
Five-Day Work Week: Standard Monday to Friday schedule
Hybrid Work Arrangement: Three days in the office and two days working remotely
Incentive Plan: Company incentive scheme offering up to 10%—5% for introductions and 5% for successful closures
Annual Leave: 22 working days of paid annual leave, excluding weekends
Remote Work Flexibility: One additional week per year to work remotely from your home country, which can be combined with up to two consecutive weeks of annual leave
Coaching & Mentoring: Structured professional development through a dedicated coaching and mentoring program
Annual Company Gathering: A global team event bringing together employees from all offices
Employee Recognition Program: Regular recognition initiatives celebrating outstanding performance and contributions

Arabic Social Media Assistant, Cairo