Responsibilities
The Client Partner role is directly responsible for business development in the Apps ecosystem, identifying prospects and industry trends, building relationships, and helping clients drive business results on TikTok. The ideal candidate will combine exceptional business acumen, passion for growing revenue, outstanding ability to set strategic vision, and a proven track record in execution. Success in this position requires strong sales, problem-solving skills, attention to detail, and the ability to thrive in a dynamic and changing environment.

You will act as a trusted advisor, guiding clients through the evolving digital advertising landscape and recommending growth strategies and approaches that align with their business objectives. By leveraging TikTok's creative capabilities and data-driven insights, you will empower clients to develop and execute campaigns that drive measurable results and business growth.

METAP (Middle East, Africa, Turkey & Pakistan) Apps team covers the following industries: utilities, fintech, lifestyles (social & dating, health & fitness) and services (ride-hailing, education, superapps). The highly dynamic client base originates from across Eastern Europe, Turkey and MENA and are scaling their businesses globally.

Responsibilities:
- Analyze the App industry market, opportunities, trends and act on it, with key KPIs on increasing existing advertiser adoption, and net new active advertiser growth.
- Foster Client Relationships: Build and nurture long-lasting relationships with key clients and agencies, positioning yourself as a trusted partner who can recommend and drive solutions that leverage TikTok's product offerings.
- Oversee Client development: in close partnership with Client Solutions & other cross-functional teams (MarSci, Creative, Product, Finance) to ensure the seamless execution of product-driven campaigns that meet client objectives.
- Collaborate & Innovate: Work closely with product teams to ensure clients are utilizing the latest TikTok features and products, contributing feedback and insights to help shape future product development.
- Drive Business Growth: Focus on client retention, upsell opportunities, and renewals by identifying how TikTok's products can deliver long-term value and foster deeper client engagement.
- Conduct Business Reviews: Lead regular business reviews with clients, ensuring the continued success and optimization of their campaigns and TikTok product usage, while exploring new opportunities for growth.
- Optimize and Troubleshoot: Proactively identify and resolve any issues regarding AD campaigns during campaign planning & execution, working closely with internal teams to ensure fast and efficient solutions.
- Serve as the voice-of-the-customer, providing insights/feedback on product, operations, and opportunities to build and expand TikTok for Business solutions for APPs.

Qualifications
Minimum Qualifications:
- Experience in sales roles at social media advertising platforms or user acquisition, with a strong background in digital marketing, account management, or consultancy, preferably with clients or agencies representing relevant industries.
- Data-driven approach: Demonstrated ability to analyze and use data to analyze market and opportunities, drive decisions, create business growth strategies.
- Client-Centric: A natural communicator and relationship builder, committed to delivering solutions that foster client satisfaction and long-term business growth.
- Strategic Thinking: Strong problem-solving skills with a keen ability to align marketing strategies with client goals.
- Industry Expertise: Deep understanding of the digital marketing ecosystem and trends in the relevant sector.

Preferred Qualifications:
- Proactive attitude with excellent project management, organizational, and analytical skills
- A team-oriented mindset with a commitment to mentoring and developing less experienced colleagues.
- A bachelor's degree or equivalent is preferred
- Proven ability to gain internal stakeholder support across product, marketing, and support teams while advocating for customers.

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Client Partner - Lifestyle & Genesis Outbound - Global Business Solutions - Dubai