About Us:

We are a leading real estate development company, recognized for delivering exceptional projects globally and setting new benchmarks in the industry.

The Senior Social Media Executive is responsible for managing and executing social media strategy across all Group markets, using AI content tools to scale output, personalize messaging, and enhance brand awareness, engagement, and online presence, while mentoring junior social media staff.

Key Responsibilities:

Social Media Strategy Execution:

Implement social media strategies aligned with marketing goals
Plan and schedule content calendars across platforms
Ensure consistent brand messaging and tone of voice
Identify opportunities to grow reach and engagement

Content Creation & Management:

Develop engaging content (posts, captions, visuals, videos)
Coordinate with designers and content teams for creative assets
Adapt content for different platforms (Instagram, LinkedIn, Facebook, TikTok, etc.)
Ensure timely publishing of posts
Use AI copywriting and short-form video repurposing tools to scale content output across platforms while maintaining brand voice.

Platform Management:

Manage daily social media activities and accounts
Monitor comments, messages, and audience interactions
Respond to customer inquiries and engage with followers
Maintain community engagement and brand reputation

Performance Monitoring & Reporting:

Track key metrics (engagement rate, reach, impressions, followers).
Analyze campaign performance and audience behavior.
Prepare reports with insights and recommendations.
Optimize content based on performance data.

Campaign Support:

Assist in planning and executing social media campaigns.
Collaborate with marketing teams on promotions and launches.
Support paid campaigns and ad content coordination.
Ensure campaigns meet objectives and timelines.

Trend & Market Analysis:

Stay updated with social media trends and platform updates.
Monitor competitor activities and industry benchmarks.
Identify emerging trends and incorporate them into strategies.
Suggest innovative ideas to improve engagement.
Use AI-powered social listening and trend-detection tools to identify emerging content opportunities ahead of competitors.

Brand & Reputation Management:

Ensure all content aligns with brand identity and guidelines.
Monitor brand mentions and online reputation.
Handle feedback and escalate issues when needed.
Maintain a positive brand image across platforms.

Requirements:

Bachelor's degree in marketing, Communications, or related field.
2 to 4 years of experience in social media or digital marketing including hands-on use of AI content generation tools.
Experience managing multiple social media platforms.
Basic knowledge of content creation and digital marketing.
Familiarity with social media analytics tools.
Experience with scheduling tools (Hootsuite, Buffer, etc.).
Experience in agency or fast-paced environments (preferred).

Key Skills:

Strong written and verbal communication skills.
Creativity and content creation ability.
Knowledge of social media platforms and trends.
Basic understanding of analytics and reporting.
Time management and organizational skills.
Attention to detail and brand consistency.
Ability to multitask and work under deadlines.
Strong AI content creation skills (AI copywriting, image/video generation, short-form repurposing).

What We Offer:

Competitive salary and commission-based incentives.
A dynamic and professional work environment.
Career growth opportunities in a leading real estate firm.

If you have the required experience and skills, and you're ready to take on a challenging yet rewarding role, we'd love to hear from you!

How to Apply:

Send your resume to [HIDDEN TEXT] Social Media Specialist – Real Estate.

Social Media Marketing Specialist