Job Title: Head of Marketing

Location: Riyadh, Saudi Arabia

Industry: Hospitality | PropTech | Short & Long-Stay Rentals

Experience Required: Minimum 5 years in hospitality marketing

Job Overview

We are seeking an experienced and results-driven Head of Marketing to lead marketing strategy and execution across Saudi Arabia. The ideal candidate will have a strong background in the hospitality industry, with proven expertise in driving bookings, brand growth, and customer acquisition through integrated digital and offline marketing channels.

This role will be responsible for building and leading the marketing function, optimizing performance marketing, strengthening brand positioning, and supporting revenue growth in line with the company's expansion plans.

Key Responsibilities

Strategy & Leadership

Develop and execute a comprehensive marketing strategy aligned with business and revenue objectives
Lead, mentor, and manage the marketing team and external agencies
Own the annual marketing budget, forecasting, ROI tracking, and performance reporting

Performance & Growth Marketing

Drive bookings, conversions, and retention through paid media (Meta, Google, TikTok, Snapchat, programmatic)
Optimize CRM, retargeting, loyalty, and lifecycle marketing initiatives
Analyze performance metrics (CAC, ROAS, CTR, conversion rates) and continuously optimize campaigns

Brand & Communications

Strengthen brand presence across digital, social, PR, influencer, and offline channels
Lead content strategy, storytelling, and campaign development for seasonal and thematic initiatives
Oversee influencer marketing, partnerships, and co-branding initiatives

Product & Market Expansion

Work closely with product, operations, and sales teams to align go-to-market strategies
Support the launch of new properties, cities, services, and features
Conduct market research, competitor analysis, and customer insights to guide decision-making

Required Qualifications

Minimum 5 years of marketing experience in the hospitality industry (hotels, serviced apartments, vacation rentals, or proptech preferred)
Proven experience in performance marketing and demand generation
Strong understanding of the Saudi market and customer behavior
Experience managing agencies, vendors, and cross-functional teams
Data-driven mindset with strong analytical and reporting skills

Preferred Skills

Experience in proptech, OTA platforms, or marketplace businesses
Strong knowledge of CRM tools, marketing automation, and analytics platforms
Excellent communication, leadership, and stakeholder management skills
Arabic & English proficiency required

What We Offer

Competitive salary package
High-impact leadership role in a fast-growing company
Opportunity to shape the marketing vision of a leading Saudi proptech brand
Dynamic, entrepreneurial work environment based in Riyadh