York Towers is the development arm of the York Holding Group. Through continuous research and the ability to predict emerging trends, the company keeps an edge over the market. Playing a leading role in driving the successful development and diversification of one of the most vital economic sectors, York Towers is committed to creating residential products across the country that provide residents with distinctive, universal, multicultural, and enriching lifestyles. York Towers is the exclusive developer of luxury real estate worldwide. The company aims to become a leading real estate player through an efficient business model and advanced technologies used for designing and construction. Since its establishment in 2016, York Towers has delivered 20 real estate properties and runs six dynamic projects. York Towers operates eight offices in five countries across three continents.

About the Role

Dwelleo is seeking a creative Arabic & English Content & Copywriter to develop compelling marketing content for an AI-powered real estate marketplace.

The role focuses on crafting engaging, high-quality content that drives brand awareness, platform engagement, and lead generation.

The ideal candidate can communicate Dwelleo's value proposition clearly in both Arabic and English, while adapting messaging to different target audiences across the real estate ecosystem.

Key Responsibilities

Marketing Content Creation

Write social media captions, advertising copy, and campaign messaging in Arabic and English
Develop landing page content and marketing materials
Write property descriptions and promotional listing content
Produce email marketing campaigns and newsletters

Brand Messaging

Ensure all content aligns with Dwelleo's tone of voice and brand guidelines
Adapt messaging to suit target audiences across different markets
Collaborate with designers and motion graphics specialists to develop integrated marketing campaigns

SEO & Platform Content

Write SEO-optimized blog articles and website content related to real estate
Create content explaining Dwelleo's AI-powered platform features and digital tools
Support product marketing with feature announcements, updates, and educational content

Product & Feature Communication

Translate product features, platform tools, and AI capabilities into clear and engaging content
Collaborate with product and marketing teams to communicate new features and updates

Content Strategy Support

Contribute to the content strategy and messaging framework
Ensure consistency across website content, social media, campaigns, and product messaging

Market & Audience Insights

Conduct research on real estate market trends, user behavior, and competitor messaging
Create content that resonates with buyers, renters, brokers, and developers

Qualifications

Education

Bachelor's degree in Marketing, Communications, Journalism, Arabic Language, or a related field

Experience

3–5 years of experience in copywriting, content creation, or digital marketing
Experience writing digital marketing and advertising copy
Experience creating content for real estate, marketplaces, or similar industries is a plus

Preferred Background

Experience in PropTech, FinTech, AI-powered marketplaces, SaaS platforms, or technology startups is highly preferred

Skills

Excellent Arabic writing skills (Modern Standard Arabic required)
Strong English writing and editing skills
Knowledge of digital marketing copywriting and advertising messaging
Understanding of SEO content writing principles
Ability to simplify and communicate technology platforms and AI-driven products clearly

Key Competencies

Creativity and storytelling
Strong research and editing skills
Ability to produce high-quality content under deadlines
Effective collaboration with marketing and creative teams

Nice to Have (Bonus)

Familiarity with Saudi dialect and cultural nuances
Experience writing for Saudi-based audiences or brands

Content & Copywriter PropTech (Real Estate)