Dubizzle Egypt is the leading marketplace for selling and buying online in the region. Our aim is to upgrade people's lives by facilitating deals and identifying attractive opportunities for both individuals and businesses. Our goal is to strengthen local economies, empower small businesses, and help everyone in making smarter choices for themselves, the market, and the planet.

As part of Dubizzle Group, we are alongside some of the strongest classified brands in the market. With a collective strength of 5 brands, we have more than 123 million monthly users that trust in our dedication to providing them with the best platform for their needs.

As a Social Media Specialist, you will be responsible for developing and implementing social media strategies to enhance our brand presence, engage with our target audience, and drive organic growth. You will be managing multiple social media platforms, crafting compelling content, analysing campaign performance, and staying up-to-date with industry trends and best practices.

Key Resonsibilities:

Develop and execute strategic social media plans across various platforms, including but not limited to Facebook, Instagram, TikTok, LinkedIn, and YouTube
Create and publish engaging and relevant content that aligns with our brand voice, objectives, and target audience
Monitor social media channels, respond to comments, messages, and inquiries in a timely and professional manner
Collaborate with cross-functional teams to ensure brand consistency and alignment of social media efforts with overall marketing and communication strategies
Conduct market research and competitor analysis to identify trends, opportunities, and areas for improvement
Stay up-to-date with industry trends, best practices, and emerging social media platforms, tools, and technologies
Measure, analyse, and report on social media campaign performance using various analytics and tracking tools
Optimise social media campaigns based on data insights and trends to drive engagement, reach, and conversion
Identify and engage with key influencers and brand advocates to expand our social media reach and enhance brand credibility
Develop and maintain strong relationships with internal stakeholders, external partners, and vendors to support social media initiatives and partnerships

Requirements

Qualifications:

Bachelor's degree in Marketing, Mass Communication, or a related field

Experience:

Minimum 3 years of experience in a similar role. Preferably in an agency
Proven work experience as a Social Media Specialist or similar role

Knowledge:

In-depth knowledge and understanding of various social media platforms, tools, and analytics
Strong written and verbal communication skills with a keen eye for detail
Proficiency in content creation, copywriting, and editing
Experience in developing and executing social media strategies to drive organic growth and engagement
Familiarity with social media advertising and paid campaigns is a plus

Skills:

Creative thinking and problem-solving abilities to develop innovative social media campaigns
Excellent time management and organisational skills with the ability to multitask and prioritise effectively
Strong analytical skills with the ability to interpret data and generate actionable insights
Strong creative skills

Traits:

Ability to work independently as well as collaborate effectively within a team environment
Agile and capable of handling multiple projects simultaneously
An eye for detail and the ability to proofread one's own work are a must
Strict adherence to the style guides of Bayut and its policies for publication
Easily adapts to changes

Benefits

A fast paced, high performing team
Comprehensive Health Insurance
Life Insurance
Rewards & Recognitions
Learning & Development opportunities

#Egyptdubizzle

Social Media Specialist - Bayut