Role Purpose:

To drive the growth of the frozen food portfolio by securing contracts with hotels, large restaurant chains, catering companies, and quick-service restaurants (QSRs) across the UAE. This role focuses on getting your products on the menu rather than just on the shelf.

Responsibilities:

1. Strategic Business Development

Pipeline Management: Identify and acquire new high-value accounts in the hospitality and catering sectors (e.g., Jumeirah Group, EMAAR Hospitality, Emirates Flight Catering).
Menu Engineering: Work with Executive Chefs and F&B Directors to demonstrate how your frozen products (e.g., frozen appetizers, proteins, or vegetables) can reduce their labor costs and maintain consistency.
Tendering: Lead the preparation of commercial bids for large-scale catering contracts and government supply tenders.

2. Culinary & Technical Support

Product Demos: Organize cook-off sessions and product samplings to prove the quality, texture, and taste of your frozen products after preparation.
Recipe Development: Collaborate with the distributor's culinary team to create recipes that feature your products as core ingredients.

3. Account & Distributor Management

Procurement Liaison: Build deep relationships with Procurement Managers to ensure your brand is on the Approved Vendor List (AVL).
Distributor Alignment: Ensure the distributor's Food Service team is properly trained on the technical specs of your products (e.g., cook time from frozen, shelf life, Halal certification).

4. Cold Chain & Logistics Oversight

Monitor delivery performance to ensure the Last Mile to the hotel or restaurant kitchen preserves the frozen integrity.
Manage Special Orders for large events (e.g., Dubai Shopping Festival or large-scale conferences).

Requirement:

Bachelor's in Business, Marketing, or Hospitality Management
6–8 years in Food Service sales in the UAE, specifically with frozen products.
A strong rolodex of Executive Chefs and Procurement Heads in 4/5-star hotels.
Strong negotiation, contract management, and basic culinary knowledge.
English (Fluent); Arabic is a major advantage for local catering groups.

HoReCa Sales Manager (Food Service), Base UAE