Senior Marketing Executive (Integrated & Community)

Singapore | Full-time | Onsite | Marketing

Direct EdTech Experience Required

About the role

Vertical Institute is a Singapore-based AI and technology training provider helping professionals and organisations build future-ready skills.

We are looking for a Senior Marketing Executive (Integrated & Community) to shape how our brand is experienced across social media, events, partnerships, community engagement, and customer communications.

This is a high-ownership role for a marketer who enjoys both strategy and execution. You will own our organic social media presence, lead community and event marketing initiatives, support Public Relations activities, and ensure our brand is consistently represented across customer touchpoints.

Working closely with the Digital & Growth Marketing Manager, you will also provide day-to-day direction to a Marketing Executive and help maintain strong execution standards across marketing initiatives.

Direct EdTech industry experience is a mandatory requirement. Candidates must have previous hands-on marketing experience with an EdTech company, digital learning platform, online education provider, e-learning business, or technology-enabled learning organisation.

Candidates with only general marketing, traditional education, training, agency, or non-EdTech experience will not be considered.

What you'll do

Social Media & Brand

Own the social media strategy and content calendar across key platforms.
Develop content direction for organic and paid social campaigns.
Ensure consistent brand voice, messaging, and visual identity.
Lead social-first campaigns that support brand and business objectives.
Monitor social performance and recommend improvements based on data and audience insights.
Develop content for working professionals, HR leaders, business owners, and enterprise decision-makers.

Events & Community

Plan and execute events, workshops, networking sessions, and community initiatives.
Manage events end-to-end, coordinating with instructors, vendors, partners, and internal teams.
Develop initiatives that strengthen learner and alumni engagement.
Support partnership and co-marketing initiatives to expand brand reach.
Build meaningful relationships with learners, alumni, partners, and relevant communities.

Brand Communications

Manage marketing assets including EDMs, event collateral, landing pages, presentations, and promotional materials.
Coordinate with designers, content creators, agencies, and external partners.
Support the management of the Public Relations agency.
Ensure consistency across customer-facing communications.

Performance & Optimisation

Track performance across social, events, community, and brand initiatives.
Prepare regular reports with actionable recommendations.
Use audience and campaign insights to refine messaging, content, and community initiatives.

Team Support

Provide day-to-day direction and guidance to a Marketing Executive.
Help maintain quality and consistency across marketing deliverables.
Coordinate multiple initiatives while ensuring deadlines are met.

Requirements

Mandatory: Direct EdTech Experience

3-5 years of marketing experience, including direct hands-on experience within an EdTech, digital learning, online education, e-learning, or technology-enabled education company.
Experience marketing digital learning products, online courses, learning platforms, or technology-enabled training programmes.
Strong experience managing social media and brand communications from planning through execution.
Experience planning and delivering marketing events, learner/community initiatives, or education-related campaigns.
Experience managing EDM/email marketing and other owned communication channels.
Strong understanding of the EdTech learner/customer journey and how to build engagement beyond acquisition.
Excellent written English with strong attention to detail and brand consistency.
Comfortable interpreting campaign performance data and translating insights into improvements.
Able to manage multiple projects independently and work effectively with internal and external stakeholders.
Degree in Marketing, Communications, Business, or a related field.

Direct EdTech experience means

Your previous employer should have been an EdTech/digital learning business or a company whose core product includes technology-enabled education or learning.

Experience that does not qualify on its own

Traditional schools, colleges, or universities without an EdTech/digital learning product.
Traditional training providers without a technology-enabled learning product.
Marketing agencies that handled EdTech clients.
General SaaS or technology companies without an education/learning product.
General digital marketing or brand marketing experience in non-education industries.

Nice to Have

Experience in Singapore's EdTech ecosystem.
Experience managing learner, alumni, or professional communities.
Public Relations or media relations experience.
Experience with social media advertising platforms and analytics tools.
Partnership or co-marketing experience.
Experience marketing AI, technology, data, or professional upskilling products.
Familiarity with Telegram, WhatsApp Channels, CRM, or marketing automation tools.

Why join Vertical Institute

Own the customer-facing side of a growing AI education brand.
Work across social media, community, events, partnerships, and communications.
Work closely with experienced marketing leadership.
Have direct visibility and impact on how professionals discover and engage with our programmes.
Opportunity to grow your scope as the business expands.

About Vertical Institute

Vertical Institute is Singapore's leading AI and technology training provider. We are a Skills and Workforce Development Agency (SWDA) Registered Training Provider and IBF-accredited institution. Over 50,000 professionals have trained with us across individual programmes and enterprise engagements, including partnerships with government agencies, MNCs, and financial institutions. We are headquartered at the Lifelong Learning Institute.

Apply now

If you have direct EdTech marketing experience and enjoy building communities, creating compelling brand experiences, and bringing campaigns to life, please submit your updated CV through Indeed.