Job Overview

The APAC Marketing Manager role serves as the strategic marketing partner for assigned APAC markets, providing guidance and support to local marketing teams in planning, executing and optimising marketing campaigns.

This role helps strengthen campaign quality and business performance by providing strategic recommendations, facilitating cross-functional alignment, identifying optimisation opportunities, and sharing regional best practices.

This role works closely with Brand Planning / Creative, PR, Media, User Operations (CRM), Supply Chain and other cross-functional teams to ensure local campaigns are commercially effective while remaining aligned with regional brand objectives.

Key Responsibilities

Campaign Planning & Advisory:

Partner with assigned local marketing teams to develop robust campaign plans that align with regional brand strategy and local business objectives
Act as a trusted advisor throughout campaign planning and execution, providing strategic recommendations, constructive challene and guidance to improve campaign effectiveness
Review campaign proposals and plans, identifying risks, gaps and opportunities for optimisation before launch

Market Performance & Optimisation:

Monitor campaign performance across assigned markets and identify opportunities to improve effectiveness through data-driven recommendations
Track market performance and proactively identify trends, opportunities and areas that might require intervention

Cross-functional Collaboration:

Partner with regional Brand Planning / Creative, PR, Media, Supply Chain, User Operations and other functions to facilitate alignment and ensure local market needs are considered
Support markets in navigating cross-functional dependencies and resolving execution challenges where required

Knowledge Sharing:

Identify and share successful campaign strategies, innovations and learnings across APAC markets to elevate overall marketing capabilities
Promote consistency in campaign planning processes, measurement frameworks and marketing best practices
Leverage consumer insights and competitive trends to advise local teams on campaign opportunities

Performance Reporting:

Consolidate campaign performance across assigned markets and prepare regular business reviews highlighting key insights, trends, successes and recommendations
Present findings and strategic recommendations to regional stakeholders and market teams

Preferred Skills

Strong communication and interpersonal skills, with demonstrated ability to influence cross-functional stakeholders and drive alignment without direct reporting authority
Strong analytical skills, with experience interpreting campaign performance and translating insights into actionable recommendations
Familiarity with marketing performance metrics, consumer insights and campaign measurement frameworks
Proven ability to manage multiple campaigns and meet deadlines
Exposure to different stages of market maturity, including both established and developing markets
Experience working with diverse cultural and consumer landscapes across Southeast Asia and/or North Asia
Background in the F&B, retail, FMCG or consumer-facing industries
Self-starter and team player

APAC Marketing Campaign Manager