Location:

New Cairo, Cairo, EG

Requisition ID: 19117

Why work for us

Driven by our purpose: Building progress for people and the planet. We are transforming to become the leader in innovative and sustainable building solutions. Holcim US offers an unparalleled range of innovative cement, aggregates, asphalt, concrete products and construction services that have been the foundation for infrastructure projects across the globe. To move the industry forward to a greener future we need people who are passionate about sustainability, are driven to shape and influence perception, and keen to build, grow and thrive in our high-performance culture. Are you ready to build progress with us

Marketing Specialist

Job Purpose

Our marketing specialist, will be responsible for the company's marketing communications activities with the goal of establishing and improving its competitive positioning in the market and to support sales lead generation. He/she will be the driving force behind the strategic growth of our new app offering. They will ensure that our campaigns are designed to meet customer needs and delivered on-time and to budget. Additionally, they will be responsible for working with cross-functional teams to meet customer expectations. They will be expected to collaborate with IT, digital, sales teams, and business stakeholders to ensure successful product launches and market penetration.

Key Responsibilities

1-Health & Safety:

Adhere to and enforce relevant legislation and policies and ensure that highest degree of safety and safe working practices are maintained.

2-Functional:

A Support the in planning and executing integrated marketing campaigns across online and offline channels.
Conduct market research to identify consumer needs, behaviors, preferences, and emerging trends.
Translate complex data and analytical findings into actionable insights to support marketing strategies and decision-making.
Contribute to brainstorming and executing creative ideas for impactful marketing campaigns.
Support inbound and outbound marketing activities, including content development and optimization, advertising, events, and other marketing initiatives.
Plan and execute initiatives to effectively reach target audiences through relevant channels, including social media, email, ATL, BTL, and other communication platforms.
Analyze marketing performance data, including campaign results, conversion rates, traffic, and engagement, to identify opportunities and inform future strategies.
Coordinate with relevant stakeholders to ensure effective planning, execution, and monitoring of marketing activities.
Monitor market, consumer, and digital trends relevant to the brand to ensure campaigns and promotions remain timely and market-focused.
Stay updated on marketing best practices, tools, and emerging techniques to enhance campaign effectiveness and achieve business objectives.
Develop and execute comprehensive launch strategies for new products and services through the company's digital application.
Develop and manage a comprehensive product roadmap aligned with customer needs, market opportunities, and business objectives.

Education

Qualifications & Experience

Education:

Bachelor Degree in any relevant field (with focus in Marketing are preferred)

Technical Skills:

Proven track record of success in newly launched apps.
Strong understanding of the customer journey and experience.
Excellent communication and presentation skills.
Knowledge of traditional & digital marketing & market research methods.

Experience:

1-3 years experience in a similar role.

WHO ARE LAFARGE PEOPLE

Lafarge people are passionate about finding better ways to build. They embrace innovation and improvement with a pioneering spirit. They work as trusted partners, creating better solutions and experiences for their customers, communities, and colleagues.

Your Lafarge Experience

At Lafarge, there is endless opportunity for you to play your part. Whether you're in a technical, managerial, or frontline role, you can shape a career that works for you. With us you'll have the chance to embrace the passion we share for our planet. You'll be encouraged to seek out diverse perspectives, share your ideas, and build the skills and connections you need to perform at your best. Because it's only when we work together in a culture where everyone thrives, that we can build the world we all want to live in.

Geocycle Marketing Specialist