Role Purpose

The Senior Digital Sales Manager will lead and scale Octopus Digital's industrial digital transformation and enterprise software sales across the UAE and wider Middle East. The role focuses on driving high-value solution sales in Industrial Digitalization (Industry 4.0), IoT, Asset Performance Management, Digital Factory, Energy Optimization and associated digital transformation solutions selling while building long-term strategic relationships with C-level stakeholders across key industries.

This role combines strategic account leadership, consultative selling, and regional market development, positioning Octopus Digital as a trusted digital transformation partner.

Key Responsibilities

Strategic Sales & Business Growth

Define and execute the regional digital sales strategy aligned with Octopus Digital's growth objectives across UAE and GCC.
Drive revenue growth through enterprise digital transformation programs, multi-year contracts, and solution-based selling.
Own and manage end-to-end sales cycles for large-scale digital, automation, and software-driven projects.
Build and maintain a robust pipeline of high-value opportunities across industrial and infrastructure sectors.

Enterprise & C-Level Engagement

Act as a trusted advisor to Digital Leaders, Plant Heads, and Government stakeholders, aligning technology roadmaps with business, sustainability, and efficiency goals.
Lead digital maturity assessments, value discovery workshops, and executive presentations.
Position Octopus Digital's solutions as enablers of Industry 4.0, operational excellence, and data-driven decision-making.

Digital Solutions & Portfolio Leadership

Lead of sales:

Industrial Digital Platforms (IoT and Analytics)
Asset Performance Management (APM) & Predictive Analytics
Manufacturing Execution Systems (MES)
Energy Management & Sustainability Solutions
Digital Twin, Cloud & Edge Solutions

Translate complex technical solutions into clear business value propositions.

Account & Partner Management

Develop and manage strategic key accounts across:

Energy, Utilities & Water
Oil & Gas & Chemicals
Manufacturing, Metals, Cement & Mining
Food & Beverage & Life Sciences
Infrastructure, Smart Cities & Data Centers

Build and manage relationships with system integrators, EPCs, technology partners, and hyperscalers.
Drive joint go-to-market initiatives and ecosystem-led growth.

Cross-functional Leadership

Collaborate closely with solution architects, engineering, delivery, and marketing teams to ensure successful project execution.
Support proposal development, commercial negotiations, and contract closure.
Ensure customer success, reference creation, and long-term account expansion.

Key Performance Indicators (KPIs)

Annual digital sales revenue and growth targets
Pipeline value, conversion rate, and deal size
Strategic account penetration and retention
Partner-driven revenue contribution
Customer satisfaction and long-term contract renewals

Required Qualifications & Experience

10+ years of experience in B2B sales within industrial digital transformation, enterprise software, or automation
Proven success selling industrial software, IoT, or analytics platforms
Strong experience across Middle East markets, preferably UAE & KSA
Demonstrated ability to manage multi-million-dollar digital transformation programs
Strong background in consultative, solution-led enterprise selling
Experience working with government entities, utilities, and large industrial enterprises
Bachelor's degree in engineering (Electrical / Automation / Computer or related)
MBA or executive leadership education is a strong advantage