Job Location:

Banana Island Resort Doha By Anantara

Anantara Hotels & Resorts is a global luxury hotel and resort brand rooted in Thai culture, with an intrinsic sense of authentic hospitality. Inspired by the Sanskrit word meaning without end, our spirit embodies freedom, movement, and harmony. We believe every journey should leave a lasting impression — for our guests and for our people.

Founded in 2001 in Thailand, we have since expanded across the world, welcoming guests in some of the world's most captivating locales — from pristine beaches and private islands to ancient sites and vibrant metropolises. If you are driven by a passion for generosity, warmth and heartfelt hospitality, Anantara offers a career without limits.

Job Summary

The Marketing Manager will be responsible for developing and executing integrated marketing strategies to strengthen the resort's brand positioning, increase awareness, drive revenue, and support occupancy and guest engagement objectives.

The role will oversee digital marketing, social media, campaigns, partnerships, content, public relations, and promotional activities while ensuring all marketing initiatives are aligned with the resort's luxury positioning and commercial objectives.

Key Responsibilities

Marketing Strategy & Planning

Develop and implement the annual marketing strategy and action plan in line with business objectives.
Identify market trends, customer insights, and opportunities to increase brand awareness and revenue.
Manage the marketing calendar, campaigns, promotions, and activations.
Monitor competitors and provide recommendations to maintain a strong market position.

Digital Marketing & Social Media

Lead the resort's digital marketing strategy across social media, search, email, website, and other relevant channels.
Develop engaging content that showcases the resort's accommodation, dining, wellness, leisure, and events offerings.
Manage social media calendars, campaigns, influencers, and community engagement.
Monitor digital performance and optimize campaigns based on analytics and ROI.

Brand & Communications

Ensure consistent implementation of brand standards across all marketing channels and guest touchpoints.
Develop marketing materials, presentations, brochures, newsletters, and promotional content.
Coordinate public relations activities, media relations, press releases, and media visits.
Build and maintain relationships with relevant media, influencers, tourism organizations, and strategic partners.

Campaigns & Partnerships

Plan and execute seasonal, tactical, and promotional campaigns to drive bookings and revenue.
Develop strategic partnerships with travel companies, lifestyle brands, corporate organizations, influencers, and other relevant partners.
Coordinate joint marketing initiatives and evaluate their effectiveness.

Events & Promotions

Support the planning and promotion of resort events, special occasions, activations, and entertainment programs.
Develop campaigns to maximize attendance, guest engagement, and revenue.
Coordinate with operational departments to ensure effective execution of marketing activities.

Budget & Performance Management

Manage the marketing budget and ensure efficient allocation of resources.
Track campaign performance, lead generation, engagement, bookings, and return on investment.
Prepare regular marketing performance reports and recommendations for management.

Team & Stakeholder Management

Work closely with Sales, Revenue, Operations, Food & Beverage, Events, and other departments to align marketing initiatives with commercial objectives.
Manage and coordinate external agencies, designers, photographers, videographers, and other marketing suppliers.
Support and mentor marketing team members to achieve departmental objectives.

Key Performance Indicators (KPIs)

Revenue generated through marketing campaigns
Website traffic and direct bookings
Social media growth and engagement
Campaign ROI and conversion rates
Brand awareness and market positioning
PR and media coverage
Partnership-generated business
Guest acquisition and retention
Marketing budget efficiency

Qualifications & Experience

Bachelor's degree in Marketing, Communications, Business Administration, Hospitality Management, or a related field.
Minimum 1-2 years of marketing experience, preferably within hotels, resorts or luxury hotels.
Proven experience managing integrated marketing campaigns across digital and traditional channels.
Strong knowledge of social media, content marketing, SEO/SEM, email marketing, and digital analytics.
Experience working with media, influencers, agencies, and strategic partners.
Strong commercial awareness and understanding of hospitality marketing and customer acquisition.

Skills & Competencies

Strong strategic and analytical thinking.
Excellent communication and presentation skills.
Creative mindset with strong attention to detail.
Strong project and budget management skills.
Commercially driven with a focus on measurable results.
Excellent stakeholder and relationship-management skills.
Ability to work in a fast-paced, luxury hospitality environment.
Strong leadership and team-management capabilities.
Proficiency in Microsoft Office and relevant marketing/digital platforms.

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Marketing & Communication Manager