Job Description & Requirements

The General Manager is the most senior operational leader, responsible for leading the company's transformation into Singapore's leading omni-channel execution partner for multinational FMCG principals. Reporting to the CEO, the GM oversees the entire commercial and operational organisation - Sales, E-Commerce, Logistics, Retail Operations, and Trade Marketing - ensuring flawless execution across all channels.

Strategy &Business Planning:

Develop and execute the company's strategic plan integrating CEO vision and all principal joint business plans.
Lead annual and quarterly business planning with all principals.
Identify and secure new business opportunities - new principals, new channels, new geographies.

Sales Performance& Revenue Growth

Own and deliver total revenue targets (GIV) across all principals and channels.
Drive in-store executional excellence: distribution reach, coverage, planogram compliance.
Lead top-to-top meetings with key retail and e-commerce customers.

Distribution, Visibility & In-Store Excellence

Own overall distribution targets (numeric and weighted) across all principals and all channels. Ensure new product distribution is achieved within agreed timelines.
Set and enforce in-store visibility standards: shelf share, brand block, POSM placement, and planogram compliance across all retail touchpoints.
Drive display execution excellence - off-shelf displays, gondola ends, promotional displays -achieving company and principal display compliance targets.
Ensure 100% promotion execution hit-rate: all promotional mechanics (price-offs, bundles, sampling, value packs) deployed as planned within agreed windows.
Own pricing compliance -ensure correct shelf pricing per principal-deployed pricing grids. Monitor and correct pricing deviations across all channels.

People Leadership& Capability

Build a stable, high-performing team across all functions.
Own capability building and training for the entire sales and logistics organisation.
Drive succession planning for all leadership roles. Champion automation and dashboards.

Logistics &Service Delivery

Oversee logistics operations ensuring high fill rates, on-time delivery, and B2C fulfilment.

New Business Development

Assist CEO in expanding the business - new principals, new channels, regional growth.

Ang Hoe Keong | EA Personnel Registration No.: R1106345

RS Recruitment Agency | EA License No. 17C8809

General Manager Sales & Commercial Operations (FMCG)(Supply Chain)(West)