JOB DESCRIPTION

Objective:

This position is responsible for leading and optimizing the retail store operations across assigned territories. This role ensures the effective execution of operational strategies to drive sales, maximize profitability, enhance customer experience, and uphold brand standards across all stores in the region.

Key Responsibility:

Sales and profitability:

Achieve quantitative measures of performance in the following areas: Units per transaction, Average transaction value, sales per month, sales per square feet, sales turnover, shrinkage control, increase in conversion percentage
Set store sales target to maximize the sales and profitability
Guide Area Managers and Stores Managers to maximize productivity in stores through effective utilization of the available resources
Effective management of the operational costs, reduction in operational costs by automation
Adhere and enforce Company SOP, Policies and procedures loss prevention audit guidelines in all the stores. Also monitor the measures to ensure compliance by all the employees
Oversea the implementation and execution of the Visual Merchandising guidelines are followed at all the stores at all times
Recruit and train the staff on sales techniques, customer service, teamwork, and other etiquettes as per the company and brand requirements
Evaluate the performance of the employees annually and promote open lines of communication through coaching and motivation
Interpret and make decision on operations and visual standards based on store and client's needs

Employee development:

Identify store training and development needs in conjunction with the Brand General Manager and training department
Formulate a succession plan, in conjunction with the Brand General Manager
Set KPI's and KRA's for direct subordinates and conduct performance appraisal and feedback
Involve in the selection and recruitment of the operational staff, when required
Ensure technical and behavioral proficiency of staff through appropriate Learning and Development initiatives

Communication

Conduct regional sales and operations meetings on regular basis
Provide frequent feedback to the Area Managers and Store Managers on their performances, in relation to company's performance
Ensure brand participation in loyalty program Club Apparel
Weekly meeting with GM and Sr. Management to discuss business plan V/s Achievements and improvement areas

Stock Management

Monitor store inventory in consultation with Brand General Manager and Brand Managers
Promote a proactive relationship between GM, Area Manager, Brand Manager, Store Manager and the Buyers/Planners thereby maximizing sales
Monitor slow-moving and outdated stock, in consultation with Brand Managers
Ensure stock security measures are effectively managed by Store Managers

Store design and projects Management

Involve in the design and layout process of the new store projects
Design a New Store Schedule prior to commencement of design process
Provide guidance to concept Architect during the design and implementation process
Conduct regular Project update meetings with the Projects team
Provide guidance and support to territory during set-up and merchandising phase

Miscellaneous

Ensure enhanced brand visibility and provide inputs for marketing and brand awareness
Handling legal responsibilities related to store management/store opening/planning

Desired Experience:

10- 12 years of progressive experience in retail operations, with at least 5 years in a regional leadership role.
Proven success in driving store performance, operational efficiency, and exceeding KP sales targets for stores.
Strong experience in managing multiple store locations, team leadership, and cross-functional collaboration.
Expertise in market analysis, site selection, and implementing strategies for new store openings and refurbishments.

Regional Head- Retail Operations