Job Summary

We are looking for an experienced Chapter Lead – Digital Marketing Campaigns to lead a high-performing squad of campaign specialists and engineers in Configuring, executing, and optimising data-driven digital marketing campaigns. You will be the technical and functional lead for running Campaigns using Adobe Campaign Classic (ACC), driving both the craft excellence of your chapter members and the end-to-end delivery of outbound campaigns.

Key Responsibilities

Leadership & Chapter Management

Lead, mentor, and grow a chapter of campaign specialists skilled in Adobe marketing technology
Define and uphold craft standards, best practices, and ways of working across the chapter
Conduct regular 1:1s, skill assessments, and career development conversations
Partner with Product Owner and Hive Lead to allocate chapter members to squads and initiatives

Campaign Strategy & Execution

Own end-to-end delivery of multi-channel digital marketing campaigns (email, SMS, push, direct mail) via Adobe Campaign Classic
Translate business and marketing objectives into campaign workflows, audience segmentation strategies, and personalisation logic
Govern the campaign calendar, ensuring on-time, high-quality delivery with zero critical defects
Drive A/B and multivariate testing frameworks to continuously improve open rates, CTR, and conversion

Adobe Campaign Classic – Adoption

Serve as the SME for workflows, delivery templates, typology rules, seed addresses, and control groups
Review complex ACC workflows for data ingestion, audience selection, deduplication, and post-campaign reporting
Troubleshoot campaign workflows — Work with Production Engineering team in diagnosing failures, identify bottlenecks, resolve data issues, and implement fixes under time pressure
Investigate ACC delivery logs (broadLog, trackingLog, excludeLog) to produce detailed delivery reports covering deliverability, bounce analysis, exclusion reasons, and recipient-level activity
Review & feedback on schema design, data model relationships, and ETL pipelines feeding ACC

Data, Analytics & Optimisation

Define KPIs for campaign performance and establish dashboards for real-time monitoring
Drive post-campaign analysis, deriving actionable insights to feed back into strategy
Ensure data quality, consent management, and suppression lists are maintained in compliance with regulatory requirements (GDPR, PDPA, etc.)

Governance & Compliance

Enforce brand, legal, and regulatory compliance across all outbound communications
Maintain documentation for campaign processes, workflow runbooks, and change management procedures
Liaise with Risk, Compliance, and Legal teams on data usage and communication guidelines

Strategy

Responsible for contributing to the organization's strategic objectives by applying specialized skills to deliver high-quality work

Business

Responsible for collaborating with squad members to deliver value-driven solutions that meet customer needs and business objectives
Accountable for understanding business requirements and translating them into technical solutions within their area of expertise
Provide domain expertise to support decision-making and problem-solving within the team

Processes

Adhere to established processes, methodologies, and best practices within the chapter and the organization. Actively towards continuous refinement of the same
Responsible for ensuring work items are accurately tracked and updated in ADO

People & Talent

Actively engage in chapter meetings, workshops, and training sessions to enhance skills and capabilities
Collaborate with other chapter members to share knowledge, insight and best practices to foster a culture of innovation

Risk Management

Identify potential risks within their domain and communicate them to squad and chapter leads. Work collaboratively to mitigate identified risks

Governance

Technology Governance
- Comply with System Delivery controls and attest for it with every (technical) release to production

Regulatory & Business Conduct

Display exemplary conduct and live by the Group's Values and Code of Conduct.
Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Other Responsibilities

Embed Here for good and Group's brand and values;
Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures;
Multiple functions (double hats)

Skills And Experience

Area Requirements

Adobe Campaign Classic Product

Atleast 5-8 years hands-on; expert in workflows, JS scripting, delivery configuration, typology rules in Adobe Campaign tool

Workflow Troubleshooting

Proven ability to diagnose and resolve complex ACC workflow failures; Drive root cause analysis under production conditions

Delivery Log Analysis

Hands-on experience investigating broadLog, trackingLog, and excludeLog tables to produce actionable delivery and exclusion reports

Data Model & Schemas

Strong understanding of ACC's out-of-the-box schema model; experience extending schemas, managing custom tables, and mapping data relationships

Leadership

3+ years leading a functional team or chapter; strong coaching and performance management skills

Campaign Management

Deep understanding of lifecycle marketing, segmentation, and personalisation at scale

Data & SQL

Proficient in SQL for audience queries, log investigation, and data reconciliation

Banking Domain

Solid understanding of retail or corporate banking products, customer journeys, and regulatory communication requirements in financial services

Agile / SAFe

Familiar with squad-based delivery models, backlog management, and PI planning

Analytics

Experience with campaign reporting tools (Adobe Analytics)

Compliance

Working knowledge of GDPR, PDPA, or equivalent data privacy frameworks

Other Technical Skills

Exposure to CDP platforms (Adobe RTCDP)
Exposure to Adobe Workfront
Knowledge of HTML/CSS for email template development
Familiarity with Azure DevOps or similar project tracking tools

Leadership Skills

A player-coach who can roll up their sleeves on complex campaign problems while simultaneously developing their team
Strong stakeholder communication skills — able to translate technical constraints into business language
A continuous improvement mindset — always looking to raise the bar on quality, speed, and impact
Comfortable operating in a matrixed organisation with multiple stakeholders and competing priorities

Qualifications

Adobe Certifcation in Adobe Campaign
Experience with other Adobe Experience Cloud products.
Knowledge of data privacy laws and regulations.

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together We

Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What We Offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
Flexible working options based around home and office locations, with flexible working patterns.
Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Sr. Assoc. Adobe Campaign Product Specialist