About TRU

TRU is one of Egypt's leading Buy Now, Pay Later (BNPL) platforms, on a mission to make everyday purchases more accessible and flexible for consumers across the country. As we scale, we're building an exceptional Customer Growth function to deepen engagement, drive lifetime value, and turn every customer interaction into a growth opportunity.

About the Role

We're looking for a Customer Growth Manager who can own the full customer lifecycle — from acquisition through activation, retention, and reactivation. This is a hybrid role that blends CRM execution, Customer Value Management (CVM), campaign strategy, funnel optimization, and data-driven consumer insights. You'll work cross-functionally with Product, Marketing, Data, and Risk teams to shape how TRU engages millions of customers at every stage of their journey.

What You'll Do

Own and evolve TRU's CRM and CVM strategy, designing lifecycle programs that maximize customer engagement, retention, and lifetime value
Plan, execute, and optimize multi-channel campaigns (push, SMS, email, in-app) across the customer journey — from onboarding to win-back
Map, monitor, and continuously improve the customer funnel, identifying drop-off points and building targeted interventions to boost conversion at each stage
Segment the customer base using behavioral, transactional, and demographic data to build targeted, personalized campaigns
Translate consumer insights and data analysis into actionable recommendations that shape CRM strategy and broader business decisions
Partner with Data/Analytics teams to define KPIs, build dashboards, and track campaign and funnel performance
Run A/B tests and experiments to continuously refine messaging, offers, timing, and channel mix
Collaborate closely with Product and Risk teams to align CRM initiatives with credit policies, product launches, and customer experience goals
Present performance insights and growth recommendations to senior stakeholders

Requirements

3–6 years of experience in CRM, CVM, growth marketing, or lifecycle marketing — fintech, e-commerce, or BNPL experience is a strong plus
Proven experience managing customer funnels and lifecycle campaigns end-to-end
Strong analytical skills with the ability to turn data into clear, actionable insights
Hands-on experience with CRM/marketing automation tools (e.g., CleverTap, Braze, MoEngage, or similar)
Comfort working with SQL or data analytics tools is a plus
Excellent stakeholder management and cross-functional collaboration skills
A growth mindset — comfortable testing, iterating, and optimizing in a fast-paced environment
Fluent in English and Arabic

Why Join TRU

Be part of a fast-growing fintech shaping the future of consumer finance in Egypt
High-ownership role with direct impact on company-wide growth metrics
Collaborative, data-driven culture where your ideas move fast into execution

Customer Growth Manager (CRM, CVM & Consumer Insights)