Job Description

The Food & Beverage Marketing Executive is responsible for planning, coordinating, and executing marketing initiatives that promote the hotel's restaurants, bars, lounges, in-room dining, and special culinary experiences. The role supports the development of innovative campaigns that enhance brand awareness, increase guest engagement, drive covers and revenue, and position the hotel's Food & Beverage offerings as market-leading dining destinations.

Working closely with the Director of Marketing, Director of Food & Beverage, Executive Chef, and operational teams, the Food & Beverage Marketing Executive develops promotional campaigns, coordinates partnerships, manages marketing collateral, monitors campaign performance, and identifies new opportunities to strengthen the hotel's Food & Beverage presence across both digital and traditional marketing channels.

Job Qualifications

Knowledge And Experience

Bachelor's Degree or Diploma in Marketing, Hospitality Management, Business Administration, Communications, or a related field.
Minimum of 2 years of experience in marketing, restaurant marketing, hospitality marketing, or a similar role, preferably within a luxury hotel or premium dining environment.
Strong understanding of Food & Beverage trends, consumer behavior, social media marketing, event promotions, and campaign planning.
Experience in coordinating promotional campaigns, partnerships, and marketing activations.
Strong knowledge of Microsoft Office applications and social media platforms.
Excellent written and verbal communication skills in English. Additional languages are an advantage.

Competencies

Creative and commercially minded.
Strong organizational and project management skills.
Excellent interpersonal and communication abilities.
Strong negotiation and relationship-building skills.
Attention to detail and brand consistency.
Ability to manage multiple projects simultaneously.
Proactive and results-oriented.
Strong analytical skills with the ability to evaluate campaign performance.
Service-oriented with a passion for luxury hospitality.
Ability to work independently and collaboratively.
Key Areas of Responsibility
Food & Beverage Marketing
Develop and execute marketing campaigns that promote the hotel's restaurants, bars, lounges, spa dining experiences, and special culinary events.
Support the achievement of Food & Beverage revenue, cover, and profitability targets through innovative marketing initiatives.
Plan and coordinate seasonal promotions, festive campaigns, themed dining experiences, product launches, and special events.
Collaborate with the Food & Beverage and Culinary teams to ensure promotions accurately reflect the guest experience and operational capabilities.
Develop promotional concepts that strengthen outlet positioning and enhance guest engagement.
Identify new business opportunities, partnerships, and promotional initiatives to increase outlet visibility and revenue.
Campaign Management
Develop and maintain the annual and monthly Food & Beverage promotional calendar.
Coordinate campaign execution across digital, social media, website, email marketing, and in-house communication channels.
Ensure all campaigns are delivered on schedule and in accordance with brand standards.
Monitor campaign performance and prepare recommendations for continuous improvement.
Support promotional photography, videography, and creative production.
Marketing Communications
Prepare marketing collateral including menus, promotional materials, advertisements, digital assets, and social media content.
Ensure all Food & Beverage marketing communications remain consistent with the hotel's luxury brand identity.
Coordinate promotional messaging with the Marketing Department to maximize campaign visibility.
Support public relations activities relating to Food & Beverage promotions and events.
Partnerships & Business Development
Develop relationships with media partners, influencers, lifestyle brands, and strategic partners.
Coordinate collaborations, sponsorships, and promotional partnerships that enhance brand exposure.
Support restaurant awards, culinary events, and community engagement initiatives.
Maintain positive relationships with suppliers and external marketing partners.
Market Research & Performance Analysis
Monitor competitor activities, dining trends, guest preferences, and market developments.
Analyze campaign performance, guest feedback, and outlet performance data.
Prepare monthly reports highlighting campaign effectiveness, return on investment, and future recommendations.
Identify opportunities to improve guest engagement and increase Food & Beverage revenue.
Administration
Coordinate marketing schedules, campaign timelines, and promotional calendars.
Maintain accurate records of marketing agreements, sponsorships, vendor contracts, and promotional documentation.
Prepare campaign briefs and ensure timely communication with operational departments.
Maintain organized records of marketing assets and promotional materials.
Attend departmental meetings and assist with administrative requirements.
Other Responsibilities
Maintain a high standard of personal presentation and professionalism.
Comply with all hotel policies relating to health, safety, hygiene, fire procedures, and confidentiality.
Attend training sessions, meetings, and hotel events as required.
Build positive working relationships across all hotel departments.
Perform any additional duties assigned by the Director of Marketing or Director of Sales & Marketing.

F&B Marketing Executive