Company Vision

To be the market-leading cycling retailer, educator & experience provider in the GCC.

Company Mission

To grow the participation in Cycling and Triathlon to improve wellbeing and happiness.

Company Values

Excellence | Passion | Integrity | Innovation | Commitment

Role Purpose

Wolfi's is building a talent pool of enthusiastic and customer-focused Sales Specialists. As an Apparel Sales Specialist at Wolfi's, you represent the brand by delivering expert product knowledge and exceptional customer service. You create engaging in-store experiences by understanding customer needs, guiding product selection, and providing after-sales support to every rider.

Responsibilities

Customer Experience & Sales Delivery

Deliver a world-class customer experience by providing tailored advice and expert guidance.
Drive personal and store sales targets through deep product knowledge and consultative selling.
Build long-term relationships with customers through trust, follow-up, and service excellence.
Lead customers through the full sales process.

Product & Technical Knowledge

Maintain strong expertise in the full product range of apparel and accessories.
Stay informed about product updates, trends, and cycling innovations.
Confidently handle technical customer inquiries and offer appropriate solutions or alternatives.

Visual Merchandising & Stock Management

Ensure optimal presentation of merchandise and displays.
Support restocking, tagging, and layout execution in line with brand guidelines.
Conduct regular stock checks and proactively flag low inventory or customer requests.

Team & Culture Contribution

Support team members, share knowledge, and maintain a positive working environment.
Participate in product training, team rides, and store initiatives.
Represent the Wolfi's brand with professionalism and passion in all customer and team interactions.

Requirements

3–4 years of experience in retail or customer-facing roles, ideally in cycling, sports, or lifestyle retail.
Deep passion for cycling and a genuine interest in the cycling community.
Strong sales acumen and customer-centric mindset.
Excellent communication, interpersonal, and problem-solving skills.
Proficiency in English, Russian, and other languages is a plus.

Ideal Candidate

A passionate cyclist or enthusiast who thrives on connecting people to the right gear.
Energetic and goal-oriented with a love for delivering memorable customer experiences.
A confident communicator with a high sense of accountability and attention to detail.
Someone who values teamwork, thrives in a high-performance culture, and is ready to grow.

Sales Specialist Apparel (Female Preferred) - Talent Pool