About The Role:

Leads identification of locally relevant consumer insights and aligns the Versuni portfolio selection and implementation for APAC markets, including the expansion into new/emerging categories. Implements local E2E activation plans across all sales and media channels. Responsible to manage 2 year product roadmap for APAC markets, covering existing and new category launches.

You will be part of a multi-functional and diverse team, with different points of view, different ways of thinking and new capabilities to strengthen. Also working closely with the APAC marketing team.

Make your mark in categories where Philips is globally #1
Lead aligned key categories that have a strong growth agenda. To fulfil the business vision of turning houses into homes.
Align the Versuni portfolio selection and implementation.
Initiate and leads identification of locally relevant consumer and market insights, ensuring relevant inputs into regional business cases.
Lead local E2E activation plans across all sales, marketing and media channels. Taking the lead role with local cross functional implementation teams.
Lead cross agency briefs, and responses to proposals. Aligning key APAC stakeholders.
Lead digital activations, following best practice, including local content initiation or adaptations.
Lead the allocation of A&P spend within their category. Measures results and ROI, takes corrective actions. Identifies and shares learnings, both locally and with APAC team.

The Impact You'll Make:

Leads the profitable growth for allocated categories
Partner closely with APAC team across strategic planning proposals, innovation and activation plans
Aligns the Versuni portfolio and implementation plans
Lead the relationship across allocated categories, with digital and agency teams to build consumer engagement and market share
Initiate and leads relationships with the trade, sales and field teams for allocated categories. Including delivery of trade presentations, NPI proposals, and any required training
Leads the localization of Source-of-Business (SOB) and target audience identification. Deeply understanding the consumer and resulting insights.
Provides proposals for overall spend for categories, as well as allocating spend within categories to achieve ROI benchmarks.
Own local end-to-end marketing plan to ensure best in class implementation across brands & channels. Across an 18mth horizon.
Leads the local marketing activation plan including 12 months integrated media calendar, with ROI.
On an ongoing basis, identifies key learnings incl. audience, creative and platform performance. Taking the lead in sharing learnings, both locally and with APAC team.
Briefs market Digital Lead / Media Manager on campaigns planning and briefs the Digital Hubs on content adaptation.
Leads bespoke local content development, following global guidelines

The Skills And Knowledge You'll Bring:

Minimum 10-12 years experience in Marketing
Minimum degree (or local equivalent) in Marketing/ Business
Strong portfolio management capability
Knowledge in commercial strategy and portfolio optimization, brand and product marketing, media planning including digital / online marketing. A growth mindset with an entrepreneurial approach.
Demonstrated Strong stakeholder management capability
Thrives in a cross functional environment, with experience leading cross functional teams
Action orientated, with a strong problem-solving mindset.
Ability to collaborate constructively and focus on multiple priorities.
Understand commercial landscape and consumers insights
Experience in digital marketing, media planning, online sales, business / P&L management
Fluent in English
Self-driven and resilience with a can-do attitude - embodies an owner mindset with a strong commitment to contributing to the success of the organization

Ready to make an impact

From developing game-changing air fryers to perfecting the art of coffee making, Versuni's purpose is turning houses into homes — and we're calling on your talent to bring it to life. Join our global team of 6,000+ passionate individuals, work with world-class brands, and shape the future of home living. We're ready for you — are you ready for us

Senior Marketing Manager APAC