Overview

ADSS is a successful retail and institutional brokerage based in Abu Dhabi. The company is currently undergoing a multi-year transformation to become a fast growing, purpose-led, data-driven enterprise that delivers market-leading personalized content, propositions and experiences to traders. To reinforce client-centricity the company structure, technology and operations are being redesigned alongside the crafting of a high-performance culture underpinned by The ADSS Way. The objective is for ADSS to become a dynamic and innovative, trusted market leader as measured by feedback from clients, talent, shareholders and competitors.

The Associate Director, Relationship within the Growth vertical is responsible for leading a team of Sales Associates and Senior Sales Associates while managing a strategic portfolio of High Net Worth (HNW) and high-potential clients who engage in FX and CFD trading.

The role is accountable for driving Net Client Value (NCV) growth through effective sales leadership, client acquisition, upgrade campaigns, cross-selling and client reactivation strategies. The Associate Director is responsible for delivering team performance, developing sales talent and ensuring clients receive exceptional service while contributing to the continued growth of the ADSS client franchise.

Key Responsibilities and Accountabilities

Sales Leadership & Team Management

Lead, coach and develop a team of Sales Associates and Senior Sales Associates to achieve individual and team sales objectives.
Set clear performance expectations, monitor KPIs and provide regular coaching, feedback and development to drive high performance.
Foster a high-performance, client-centric culture aligned with The ADSS Way.
Support recruitment, onboarding and ongoing development of sales talent within the team.
Drive accountability through regular pipeline reviews, performance discussions and sales planning.
Collaborate with senior leadership to execute sales initiatives and contribute to the continuous improvement of sales processes and client outcomes.

Client Relationship Management & Growth

Oversee the growth and performance of the team's client portfolios, ensuring effective management of High Net Worth (HNW) and high-potential clients.
Personally manage a portfolio of strategic and high-value client relationships.
Drive targeted upgrade campaigns to increase Elite client conversion, wallet share and trading activity across the team.
Oversee structured client reactivation initiatives, ensuring consistent execution and measurable improvements in client engagement.
Support the team in resolving complex client issues and strengthening long-term client relationships.

Financial Market Knowledge & Advisory

Maintain an advanced understanding of FX, CFDs and broader financial markets to support clients and coach team members.
Ensure the team remains informed of market developments, economic events and regulatory changes affecting client activity.
Provide guidance on complex client opportunities and support the team in delivering value-added market insights.
Promote responsible trading and ensure clients understand the risks associated with leveraged products.
Performance & Targets
Deliver against team and individual revenue, Net Client Value (NCV), client acquisition, retention and Elite upgrade targets.
Monitor sales performance through defined KPIs, identifying opportunities to improve productivity and commercial outcomes.
Prepare sales forecasts, pipeline reports and performance updates for senior management.
Ensure accurate CRM usage, reporting and portfolio management across the team.
Drive continuous improvement through data-driven decision making and sales performance analysis.

Compliance & Risk Management

Ensure the team operates in full compliance with relevant financial regulations (including UAE and SCA regulations), industry standards and internal policies.
Promote a strong culture of compliance, risk awareness and ethical sales practices.
Oversee adherence to Know Your Customer (KYC) and Anti-Money Laundering (AML) requirements across the team.
Escalate and manage compliance risks appropriately in partnership with Compliance and Risk teams.

Qualifications

Bachelor's degree in Finance, Economics, Business Administration, or a related discipline.

Experience

7+ years of proven sales, relationship management or business development experience within the FX, CFDs or online trading industry.
Demonstrated success managing High Net Worth (HNW) client portfolios and delivering sustained revenue growth.
Previous experience leading, coaching or mentoring a high-performing sales team.
Strong track record of achieving and exceeding sales targets while driving client acquisition, retention and portfolio growth.
Experience implementing client upgrade, cross-selling and reactivation strategies within a regulated financial services environment.

Skills and Competencies

Proven leadership and people management capabilities with the ability to coach and develop high-performing teams.
Excellent communication, negotiation and stakeholder management skills.
Advanced understanding of financial markets, FX, CFDs and related products.
Strong commercial acumen with the ability to develop and execute sales strategies that drive revenue growth.
Analytical mindset with the ability to interpret sales performance, market trends and client data to inform decision making.
Strong client relationship management skills with the ability to influence senior and High Net Worth clients.
Resilient and adaptable, with the ability to lead through change in a fast-paced environment.
Proficiency in CRM systems, trading platforms and financial software.

Associate Director - Relationship (Sales)