Are you the performance marketer who's always been held back by someone else's strategy

You know how to scale paid ads profitably. You think in customers and cost per customer, not clicks and platform ROAS. You're as comfortable in a spreadsheet as in a creative brief. And you want the keys to a serious budget, the freedom to use it properly, and to be paid well when you deliver.

If that's you, this is the role.

What you'll get

A seven-figure ad budget that you run. You set the strategy across Meta, YouTube/Google and any new channels worth testing: where each pound goes, when to scale, when to pull back.
Endless creative material. One of the UK's best-known property education brands, with a huge organic audience, founders who are on camera every week, and live events. You turn it into a constant stream of ads, and your ideas become live tests in days, not weeks.
Ownership of the whole journey. Ads, landing pages, webinar funnels, follow-up and tracking. No agency layers and no committees.
Direct access to the founders. You'll work in our Dubai office alongside the founders and our Head of Organic Content. We want someone confident enough to push back when the numbers say so.
Pay that rewards results. AED 30,000 a month tax-free, plus a quarterly bonus of up to 100% of your salary for growing new customers. Visa, health insurance and relocation support included.

You'll thrive here if you have

4+ years in performance marketing, with budgets where you set the strategy (ideally £500k+ a year)
Experience in direct response: info products, education, coaching, webinars, events, memberships or similar
A track record of scaling profitably into cold audiences
Hands-on skill in Meta Ads Manager and Google/YouTube Ads
Strong creative instincts and experience of high-volume creative testing
Solid tracking skills (GA4, GTM, pixels, Conversions API, UTMs)

Bonus points for webinar funnel experience, knowledge of ASA/CAP rules and platform policies, and UK market experience.

This probably isn't for you if you've only carried out someone else's strategy, you judge success by platform ROAS, you'd rather write strategy decks than be in the accounts, or you want to work remotely.

Location: Dubai Internet City, office-based. UAE-based candidates preferred; relocation support for the right person.

How to apply: applications are reviewed on a rolling basis. Shortlisted applicants will be invited to a practical assessment, followed by an interview where you'll walk us through real results you've delivered.

Head of Paid Acquisition