Company Description Alex for Human Resources is a human resources company dedicated to helping businesses succeed by strengthening their people operations. The organization partners with clients to optimize hiring, retention, and employee development through tailored HR services and strategic support. By focusing on practical, results-driven solutions, Alex for Human Resources enables companies to build resilient teams and sustainable growth. Team members contribute directly to client success by delivering high-quality, professional services and innovative HR strategies.
Role Description The Digital Marketing Specialist (Lead Generation) is a full-time remote role focused on planning, executing, and optimizing digital campaigns that drive qualified leads for Alex for Human Resources. This role includes managing online marketing initiatives across channels such as social media, email, and paid advertising, with a strong emphasis on measurable lead generation and conversion. Day-to-day responsibilities involve creating and monitoring campaigns, analyzing web analytics and performance data, refining targeting and messaging, and collaborating with internal stakeholders to align marketing strategies with business goals. The specialist will also contribute to content development, maintain consistent brand presence across digital platforms, and regularly report on campaign results and recommendations.
Qualifications

Candidates should possess strong skills in Digital Marketing and Online Marketing for lead generation and campaign execution.
Candidates should possess expertise in Social Media Marketing for managing and optimizing multi-channel social campaigns.
Candidates should possess proficiency in Web Analytics for tracking, measuring, and improving digital performance.
Candidates should possess clear and professional Communication skills for collaborating with teams and crafting effective messaging.
Experience with lead generation tools, marketing automation platforms, and CRM systems is beneficial.
Ability to interpret data, generate insights, and present performance reports to stakeholders is preferred.
Strong organizational skills, attention to detail, and the ability to manage multiple campaigns concurrently are important.
Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent practical experience is advantageous.

Digital Marketing Specialist- lead generation focused