Company Description SHOP ENHANCE GLOW, is a Dubai UAE-based online destination for premium beauty, skincare, haircare, grooming products, and professional beauty tools serving customers across the UAE and GCC. The company offers a curated portfolio of internationally recognized brands, including K-Beauty, salon-grade equipment, fragrances, and men's grooming essentials. By partnering with trusted global manufacturers and distributors, SHOP ENHANCE GLOW ensures product authenticity and high quality. Through a seamless e-commerce platform, fast delivery, and customer-focused service, the team aims to provide an exceptional shopping experience for both individual consumers and beauty professionals. As the brand grows, it continues to expand partnerships with global beauty brands, salons, retailers, and distributors while strengthening its position as a trusted regional beauty and personal care destination.

Role Description The E-Commerce & Digital Marketing Executive is a full-time, on-site role based in Dubai, United Arab Emirates. This role involves managing the online store, including product listings, pricing updates, stock checks, and coordination with operations for order fulfillment and delivery. The executive will plan and execute digital marketing campaigns across social media, email, and performance channels, optimize website content and user experience, and monitor analytics to improve traffic, conversions, and customer engagement. Daily tasks include handling customer inquiries related to online orders, collaborating with the design and content team on promotional materials, supporting sales initiatives, and maintaining brand consistency across all digital touchpoints. The role also requires staying updated on beauty and e-commerce trends to propose new initiatives that enhance revenue and customer loyalty.

Qualifications

Strong commerce and e-commerce operations skills, including online merchandising, basic pricing strategy, and familiarity with marketplace or e-store platforms.
Solid analytical skills to interpret website metrics, campaign performance, conversion data, and customer behavior, and to make data-driven recommendations.
Effective communication skills for coordinating with internal teams, external partners, and customers, and for producing clear marketing and product messaging.
Excellent customer service skills, with a focus on responsiveness, problem-solving, and maintaining a positive, professional brand image.
Sales-oriented mindset, with the ability to support promotional campaigns, upselling and cross-selling initiatives, and revenue growth objectives.
Experience with digital marketing tools (e.g., social media ads, email marketing platforms, Google Analytics or similar), and basic SEO knowledge.
Prior experience in e-commerce, beauty, cosmetics, or retail is highly desirable.
Diploma or bachelor's degree in marketing, business, communications, or a related field, or equivalent practical experience.
Proficiency in English; knowledge of Arabic is an advantage.

Key Responsibilities:

E-Commerce Website / Shopify

Manage and update the Shopify website.
Create and optimize product listings, collections, pricing, offers, banners, and promotions.
Upload new products with accurate titles, descriptions, images, variants, SEO metadata, and specifications.
Monitor website performance, customer journey, and conversion opportunities.
Coordinate stock availability, pricing, promotions, and website merchandising.

Amazon & Marketplace Management

Manage Amazon UAE product listings and Seller Central operations.
Create and optimize product titles, bullet points, descriptions, keywords, images, and A+ Content.
Monitor listing health, suppressed listings, inventory, pricing, promotions, and account performance.
Experience with other UAE/GCC marketplaces will be an advantage.

Google Ads & Performance Marketing

Create, manage, and optimize Google Ads campaigns.
Experience with Performance Max, Shopping, Search, and Remarketing campaigns.
Monitor ROAS, conversions, CPA, CTR, CPC, and conversion value.
Work with Google Merchant Center and product feeds.
Identify underperforming campaigns/products and optimize budgets accordingly.

SEO

Perform keyword research and competitor analysis.
Optimize product pages, collection pages, titles, meta descriptions, URLs, and website content.
Improve organic rankings and website traffic.
Work with Google Search Console and Google Analytics.
Identify and resolve basic technical and on-page SEO issues.
Prepare monthly performance reports and recommend improvements.
Plan monthly content calendars.
Create and publish posts, Reels, Stories, offers, and promotional content.
Coordinate influencer collaborations and product campaigns.
Monitor engagement and social media performance.
Basic Canva/design and video-editing skills are preferred.

Candidate Requirements

Minimum 2–3 years of relevant e-commerce/digital marketing experience, preferably in the UAE.
Strong practical knowledge of Shopify.
Experience managing Amazon UAE / Amazon Seller Central.
Hands-on experience with Google Ads and Google Merchant Center.
Good understanding of SEO and Google Analytics.
Experience managing Instagram, Facebook and TikTok.
Strong product-listing and merchandising skills.
Basic graphic design/video editing knowledge is an advantage.
Experience in beauty, cosmetics, skincare, haircare, or personal care is highly preferred.
Must be organized, proactive, analytical, and capable of working independently.

Key KPIs

Performance will be measured based on:

Website sales and conversion rate
Google Ads ROAS and conversion value
Organic traffic and SEO ranking improvements
Amazon/marketplace sales growth
Product listing quality and accuracy
Social media engagement and traffic
Successful execution of promotions and campaigns

Preferred Candidate

We are particularly interested in a candidate who is hands-on rather than purely managerial — someone who can personally work on Shopify, Amazon listings, Google Ads, SEO, and social media instead of depending entirely on external agencies.

Candidates with previous experience working for a UAE e-commerce, beauty, cosmetics, fashion, or retail company will be given preference.

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