Company Description Atco Pharma is a well-established pharmaceutical company specializing in both human and veterinary healthcare products, consistently ranking among the leading providers in Egypt. The company manufactures its products in accordance with Good Manufacturing Practice (GMP), ensuring high safety and quality standards for patients and customers. Atco Pharma follows ISO standards and received the International Quality Crown Award in 2015, recognizing its commitment to quality and excellence. With a strong focus on health and well-being, Atco Pharma is dedicated to developing therapeutic solutions that reflect these core values and support better outcomes.
Role Description The Senior Media Buyer – Performance and Content Creator role is a full-time, on-site position based in Cairo, Egypt. This role is responsible for planning, executing, and optimizing media buying campaigns across digital and traditional channels to achieve performance and brand objectives. Day-to-day tasks include developing media strategies, negotiating with media vendors, tracking campaign performance, and preparing regular reports with actionable insights. The role also involves creating and adapting content for different platforms, collaborating with marketing and creative teams, and ensuring all campaigns align with Atco Pharma's brand guidelines and regulatory requirements. The Senior Media Buyer will be expected to stay current with market trends, audience behaviors, and competitive activities to continuously improve media efficiency and impact.
Qualifications

Candidates should possess strong media planning and media strategy skills to design effective, data-informed campaigns.
Candidates should possess solid media buying experience, including vendor negotiation, budget allocation, and performance optimization.
Candidates should possess advanced analytical skills for interpreting campaign data, setting KPIs, and generating clear performance reports.
Candidates should possess excellent communication skills for collaborating with internal teams, external partners, and stakeholders.
Experience in performance marketing, digital advertising platforms (e.g., Meta, Google Ads), and social media campaigns is highly beneficial.
Background in healthcare or pharmaceuticals, with understanding of industry regulations and compliance, is an advantage.
Bachelor's degree in Marketing, Business, Communications, or a related field, with several years of relevant media buying experience.
Strong organizational skills, attention to detail, and the ability to manage multiple campaigns and deadlines in a fast-paced environment.

Senior Media Buyer - Performance and Content Creator