Google Ads, Meta Ads Manager, Search, Social, programmatic, performance e-commerce platforms, digital channels

attribution , Power Bi, Google Tag Manager, Marketing Automation, CRM tracking, Google Ads, Meta Ads Manager, Lead Generation, conversion-rate optimisation, AI-enabled marketing tools, GA4, Looker Studio

Digital Analytics, Sql, Data Lineage, data-quality controls, GA4, customer identity, tracking architecture, measurement knowledge, BI or visualisation tools, KPI dictionaries, campaign taxonomies, measurement plans, consent, attribution frameworks, dashboard and data-storytelling capability, benefits-realisation scorecards