UAE is Capital.com's largest and most complex MENA market, and you'll be its single, accountable owner. You'll run UAE marketing performance like your own business, managing the day-to-day plan, local channels and partners, while also supporting performance activity across the wider region. Strategy, brand and regional budget sit with the Head of Marketing, MENA, and your job is to execute against them with judgment, speed and full ownership of results.

Responsibilities:

Own UAE's marketing performance day to day, treating local commercial outcomes as a direct personal accountability, not a shared regional metric
Execute the UAE portion of the regional marketing plan agreed with the Head of Marketing, MENA, adapting tactics to local market conditions within agreed budget and brand parameters
Manage local brand, OOH, TV, radio, podcast, affiliate, and influencer relationships in UAE, in coordination with central Centres of Excellence, who retain authority over execution quality and standards
Track UAE-specific brand health and digital reputation signals, surfacing issues early rather than after they show up in the numbers
Recommend budget reallocation and channel trade-offs for UAE to the Head of Marketing, MENA, with clear rationale, rather than requesting sign-off without a point of view
Escalate regulatory, cultural, or reputational risks specific to Dubai to the Head of Marketing, MENA and relevant CoE leads, early and factually
Build and manage the day-to-day relationships with UAE-based agencies, media owners, and partners that make fast, well-judged local decisions possible
Coordinate agency or junior marketing resource dedicated to UAE where the market requires it
Support Head of Marketing MENA with other markets as and when required with a particular focus on supporting performance marketing across the region

Requirements:

Industry Knowledge

5+ years of in-house experience running marketing execution or owning a market/channel budget in a regulated consumer industry (financial services, fintech or brokerage preferred)
First-hand knowledge of UAE channels: OOH, TV, radio, podcasts, affiliates, influencers and local sponsorships
Understanding of the SCA framework and UAE marketing rules, and the habit of checking before assuming

Problem-Solving

Able to spot which local opportunities fit agreed strategy and risk tolerance, and which don't
Make quick, sound calls within your remit and know what needs Head of Marketing, MENA sign-off
Look for the root cause when a channel underperforms instead of adding spend

Collaboration & Influence

Work with Centres of Excellence on execution standards, not around them
Manage agencies, media and partners like someone who owns the outcome
Escalate risks early rather than explain them later

Mindset & Style

Treat UAE as your market, while final sign-off sits with the Head of Marketing, MENA
Comfortable working within set boundaries while still pushing for what the market needs
Low ego, high accountability: own results and misses alike
Fluent Arabic and English required

What you will get in return:

Competitive Salary: We believe great work deserves great pay! Your skills and talents will be rewarded with a salary that makes you feel valued and motivated
Work-Life Harmony: Join a company that genuinely cares about you—because your life outside of work matters just as much as your time on the clock
Annual Performance Bonus: Your hard work doesn't go unnoticed! Celebrate your achievements with a well-deserved annual bonus tied to your performance
Generous Time Off: Need a breather Our annual leave policy lets you recharge and enjoy life outside of work without a worry
Employee Referral Program: Love working here Share the love! Bring your talented friends on board and get rewarded for growing our awesome team
Comprehensive Health & Pension Benefits: From medical insurance to pension plans, we've got your back. Plus, location-specific benefits and perks!
Workation Wonderland: Live your digital nomad dreams with 30 extra days to work remotely from anywhere in the world (some restrictions apply). Adventure awaits!
Volunteer Days: Make a difference! Take two additional paid days each year to support causes you care about and give back to the community

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Marketing Manager UAE