Who We Are
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More About The Role
As an Account Director, you will be a central figure in our client relationships, confidently managing a portfolio of accounts and contributing significantly to the practice's strategic success. You will possess the gravitas to offer strategic communications counsel to C-suite executives and senior government stakeholders, and the ability to inspire and guide your project teams in the intricate world of government and public sector communications.
What You'll Do
- Lead strategic communications counsel for senior B2B and B2G clients on reputation management, public perception, and critical communications challenges.
- Develop, oversee, and execute comprehensive public relations strategies, impactful public awareness campaigns, and integrated stakeholder communication plans.
- Drive thought leadership initiatives that strategically position clients, shape public discourse, and enhance their reputation within the UAE and wider region.
- Manage complex media relations for sensitive public issues and proactive campaigns, engaging with key journalists, influencers, and commentators across diverse media platforms.
- Lead crisis and issues management pertaining to public scrutiny, media challenges, or reputational threats for clients.
- Drive new business growth within the Government & Public Sector Communications domain, from identifying opportunities to leading pitches and conversion.
- Mentor and develop senior and junior team members, fostering a culture of strategic communications excellence, collaboration, and continuous learning.
Experience That Contributes To Success
- Proven experience as an Account Director or Senior Account Manager, with significant expertise in strategic communications, and media relations, particularly with government or public sector clients.
- Demonstrable track record in providing strategic communications counsel to senior B2B/B2G clients on complex public perception and reputational matters.
- Expertise in designing and executing effective strategic communications campaigns, public awareness initiatives, and integrated stakeholder communication plans.
- Strong media relations skills across broadcast, print, digital, and social channels, specifically within the governmental, corporate, and general news landscapes, including crisis communication.
- Deep understanding of the UAE and regional public discourse, media landscape, and cultural nuances crucial for effective government communications.
- Proven leadership in mentoring and developing high-performing teams, fostering strategic communications thinking and professional growth.
- Strong commercial acumen, including P&L oversight, new business development, and strategic budgeting for complex accounts.
- Exceptional strategic thinking, issues management, and analytical skills to navigate and influence complex public opinion and media environments
You Belong At Burson
Our vision is for Burson to be the leading academy company for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today's leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we're an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That's why it's imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can't do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of viewyour talentis what makes you a #BursonPerson, and it's how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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