Admissions & Degree Sales Lead

Job advertisement (ready to use)

Job Title:Admissions & Degree Sales Lead

Location:KSA

Contract:Full-time, performance-based

Reports to:Director of Business Development

Kush Digital College (KDC) is a British digital-first higher education institution serving learners across North & East Africa and the Middle East. We are seeking an Admissions & Degree Sales Lead to guide prospective students, manage enquiries, and convert interest into enrolment across our diploma and degree programmes.

The role involves responding to student enquiries, explaining programmes, following up leads, supporting applications, and closing enrolments. The ideal candidate has experience in education admissions or student recruitment, strong communication skills, and cultural understanding of the region.

Compensation includes a base salary plus commission linked to enrolments.

1. Why this role exists

Degree programmes arenot sold automatically. In your target markets (KSA, wider MENA), degrees are bought through: Trust, Reassurance, Human guidance, and Clear explanation of outcomes This role exists toturn demand into enrolment and payment, every single day.

2. Role objective

The objective of the Admissions & Degree Sales Lead is to:

Maximise enrolment and tuition revenueacross all degree programmes by managing the full student sales journey from first enquiry to paid enrolment.

This role ownsconversion, not awareness.

3. Scope of work

This role coversonly degree products:

• Undergraduate diplomas
• Bachelor's degrees
• Postgraduate diplomas
• Master's programmes (when launched)

They handle:

• Self-paid students
• Family-supported students
• Employer/NGO-sponsored students (operational side)

They donotmanage marketplaces, tenders, or corporate sales.

4. Detailed roles and responsibilities

Lead management & first response

They ensure every enquiry from the website, social media, email, or WhatsApp receives a responsewithin hours, not days. Speed is critical in your markets.

T

Prospect Students guidance & counselling

They act as atrusted guide, not a pushy salesperson. They explain:

• Programme structure
• Accreditation and recognition
• Delivery model (online, flexibility)
• Career outcomes
• Fees and payment options

They address fear, confusion, and misinformation especially around online education and UK-linked qualifications.

Conversion & closing

They follow up consistently via:

• WhatsApp messages
• Voice notes
• Emails
• Scheduled calls

They know when to push, when to pause, and when to re-engage. They move students from interested applied paid.

Sponsored & special cases coordination

They coordinate cases where:

• NGOs sponsor students
• Employers support enrolment
• Scholarships apply
• Documentation is incomplete

They work with Student Affairs and Finance to close these cases smoothly.

Data & reporting

They maintain a simple CRM (even if it's Google Sheets initially):

• Leads
• Follow-ups
• Status
• Conversion rates
• Drop-off reasons

This data is critical for strategy.

5. Daily routine (what success looks like)

A strong Admissions Lead has adisciplined daily rhythm. Every day:

• Morning: respond to all new leads, prioritise hot prospects
• Midday: follow-ups with undecided students
• Afternoon: calls/voice notes with high-potential leads
• End of day: update CRM and schedule next actions

No lead is left unattended for more than 48 hours.

6. KPIs (very important)

KPIs must besimple and enforceable.

Daily / Weekly KPIs

• Response time to new enquiries
• Number of active follow-ups
• Applications submitted
• Payments collected

Monthly KPIs

• Enrolments per programme
• Conversion rate (enquiry enrolment)
• Revenue collected (USD)
• Average time to enrol
• Drop-off reasons (qualitative insight)

90-day success benchmark

Within 90 days, a strong hire should:

• Stabilise monthly enrolments
• Improve conversion rate by at least 2030%
• Produce predictable monthly tuition revenue

7. Working relationships inside KDC

This role must be well integrated. They work closely with:

• Marketing: to feedback which leads convert and which don't
• Student Affairs: onboarding, retention, support
• Academic Affairs: programme clarity, start dates, capacity
• Finance: payments, instalments, confirmations
• Quality & Accreditation: correct messaging (no false claims)
• President / Acting President: escalation of sensitive cases

8. Desired qualifications and experience

Required

• Experience in admissions, education sales, or student recruitment
• Strong communication skills (WhatsApp, voice notes, calls)
• Ability to explain programmes clearly and patiently
• Comfort working with students from fragile or low-income contexts
• Strong English; Arabic is a major advantage

Preferred

• Experience with online education
• Familiarity with UK or international qualifications
• Experience handling sponsored students or scholarships

Degrees matter less thanconversion ability.

9. Nationality & location advice

For best results, hire someone who:

• Is based inSaudi Arabia
• Understands cultural decision-making
• Is comfortable with Arabic-speaking students

Best options:

• Saudis, Sudanese, Egyptian, Jordanian, Palestinian candidates

10. Compensation (lean but motivating)

Base salary:(depending on country and experience) + Commission / bonus:

• USD 2040 per enrolled studentor
• 35% of tuition collected

Monthly performance bonus:

• Triggered if enrolment targets are exceeded