We're Hiring: Media Buyer – Exhibitions & Events
ICON for Exhibitions & Conferences is looking for an experienced Media Buyer to lead and manage paid digital campaigns and strengthen our presence across the Saudi, GCC, and international markets.
Location: Alexandria, Egypt
Employment Type: Full-time
Work Model: On-site
Role Objective
Build and execute integrated digital marketing strategies focused on achieving high visitor registrations and generating qualified exhibitor leads, with a strong focus on data analysis, innovation, and strategic decision-making — not just campaign execution.
Key Responsibilities
- Plan, launch, manage, and optimize paid campaigns across:
- Meta (Facebook & Instagram)
- Google Ads
- Snapchat
- TikTok
- Manage Email Marketing campaigns and WhatsApp Marketing campaigns.
- Develop precise targeting strategies for:
- B2B – Exhibitors
- B2C – Visitors
- Manage advertising budgets to maximize ROAS and minimize CPA.
- Conduct A/B Testing across ads, messaging, creatives, and landing pages.
- Analyze campaign data and prepare daily/weekly performance reports with clear recommendations.
- Manage and monitor conversion tracking using Pixels, APIs, and GA4.
- Optimize the Customer Journey & Marketing Funnel to improve conversion rates.
- Manage and maintain advertising accounts professionally, including account verification and setup.
- Continuously monitor market and industry trends to identify new opportunities.
- Contribute to developing marketing strategies, campaign ideas, and creative concepts, rather than simply executing predefined campaigns.
- Work closely with Marketing, Content, Creative, SEO, and Sales teams to ensure campaigns are aligned with business objectives.
Requirements
- 3–5+ years of experience in Media Buying and Performance Marketing.
- Strong hands-on experience with:
- Meta Ads
- Google Ads
- Snapchat Ads
- TikTok Ads
- Experience with:
- Lead Generation
- Email Marketing
- WhatsApp Campaigns
- Strong understanding of the Saudi and GCC markets.
- Strong analytical and data-driven decision-making skills.
- Proficiency in Google Analytics 4 (GA4) and conversion-tracking tools.
- Experience managing local and international campaigns.
- Strong understanding of Performance Marketing and Marketing Funnels.
- Excellent Arabic and English communication skills.
- Ability to work under pressure and manage multiple campaigns simultaneously.
Preferred Qualifications
- Previous experience in exhibitions, events, B2B marketing, or related industries.
- Experience managing large advertising budgets.
- Proven experience building and optimizing integrated Marketing Funnels.
- Demonstrated ability to develop strategies and campaign ideas based on data and market insights.
What We're Looking For
We are not looking for someone who simply launches campaigns based on instructions.
We are looking for a Media Buyer who can:
Analyze Strategize Plan Create Ideas Launch Measure Optimize Scale
and actively contribute to the growth of ICON Expo and its exhibitions.
How to Apply
Apply through LinkedIn and include your CV and relevant work samples/case studies where available.
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