Role Overview
The Advertising Operations Associate is responsible for tracking, reporting, and generating insights for all advertising campaigns on Mumzworld.com. This role ensures campaigns are documented, measured, and reported in a way that supports the sales process and provides vendors with structured post-campaign reporting.
Key Responsibilities
Campaign Data & Tracking
- Document campaign deliverables, timelines, and formats in tracking systems.
- Maintain and monitor the ad inventory calendar (booked vs. executed).
- Collect campaign execution evidence (screenshots, placements, links).
Performance Reporting
- Track performance metrics including impressions, clicks, engagement, and
- sales uplift (where applicable).
- Prepare structured end-of-campaign reports for vendors with KPIs, visuals,
- and delivery summaries.
- Deliver weekly/monthly internal reports comparing booked vs. executed
- campaigns.
- Provide insights and recommendations for campaign optimizations.
Sales Support
- Equip the sales team with campaign insights and reports to demonstrate ROI
- to vendors.
- Support sales pitches and renewals with data-driven learnings.
Process Optimization
- Standardize campaign reporting templates and tracking dashboards.
- Maintain organized reporting archives for reference and benchmarking.
- Support competitive analysis to feed into sales strategies.
- Timely Reporting – % post-campaign reports sent within 5 working days.
- Revenue Tracking Accuracy – % campaigns with complete performance documentation.
- Insights Delivered – Avg. number of recommendations per campaign.
- Inventory Accuracy – % accuracy of booked vs. executed ad placements.
What You Need To Succeed
- Timely Reporting – % post-campaign reports sent within 5 working days.
- Revenue Tracking Accuracy – % campaigns with complete performance
- documentation.
- Insights Delivered – Avg. number of recommendations per campaign.
- Inventory Accuracy – % accuracy of booked vs. executed ad placements.
Experience
- 3-5 years of experience in advertising operations, digital marketing, media planning, campaign management, or performance reporting, ideally within e-commerce, retail, marketplaces, or digital agencies.
- Hands-on experience with campaign tracking, reporting, analytics, or ad operations processes.
- Familiarity with advertising metrics such as impressions, CTR, conversions, engagement, and sales uplift.
- Experience working with ad dashboards, report generation tools, Excel/Google Sheets, or analytics platforms.
- Previous experience documenting campaign executions is an advantage.
- Experience coordinating with cross-functional teams such as Sales, Marketing, or Content is beneficial.
Qualifications
- Bachelor's degree in Marketing, Business, Media, Communications, or a related field.
- Strong proficiency in Excel/Google Sheets, especially pivot tables, charts, and formula-based analysis.
- Comfortable interpreting data and converting it into clear, actionable insights.
- Excellent organizational skills with the ability to manage multiple campaigns and deadlines simultaneously.
- Strong attention to detail, especially in tracking deliverables and ensuring reporting accuracy.
