AI & Social Media Marketing Manager
KoreaShopABC.com | Eqqualberry & More K-Beauty Brands
Position Overview
We are seeking an experienced, results-driven AI & Social Media Marketing Manager to lead digital marketing, AI-powered content creation, influencer campaigns, and brand growth across Egypt, Africa, and global markets.
Key Responsibilities
- Develop and execute social media strategies across Instagram, TikTok, Facebook, YouTube, LinkedIn, and emerging platforms.
- Manage and grow K-Beauty brands including Eqqualberry and other Korean skincare brands.
- Utilize AI tools for content creation, video production, graphic design, copywriting, automation, and analytics.
- Plan and manage influencer marketing, PR seeding, UGC campaigns, and brand collaborations.
- Create high-performing paid advertising campaigns (Meta, TikTok, Google).
- Analyze campaign performance and optimize ROI using data-driven insights.
- Manage content calendars, product launches, promotions, and events.
- Coordinate with sales, design, influencers, agencies, and brand partners.
- Implement AI-powered marketing automation, CRM workflows, and customer engagement systems.
- Monitor industry trends, competitors, and emerging AI marketing technologies.
Requirements
- 3+ years experience in Social Media Marketing, Digital Marketing, or Brand Marketing.
- Strong knowledge of AI marketing tools such as ChatGPT, Claude, Gemini, Midjourney, CapCut AI, Canva AI, and marketing automation platforms.
- Proven experience managing successful social media accounts and paid advertising campaigns.
- Experience with influencer marketing and content creator management.
- Strong analytical, communication, and project management skills.
- English proficiency required; Arabic is a strong advantage.
- Experience in beauty, skincare, cosmetics, e-commerce, or retail industries preferred.
KPIs
- Social media growth and engagement.
- Influencer campaign performance.
- Lead generation and sales conversion.
- Content production efficiency.
- Return on advertising spend (ROAS).
- Brand awareness and market expansion.
Employment Type
- Full-Time
- On-Site / Hybrid
- Competitive Salary + Performance Bonus
Preferred Candidate
A highly organized, AI-first marketer who can combine creativity, technology, influencer marketing, and performance marketing to scale leading Korean beauty brands across Egypt, Africa, and international markets.
