Job Description

Role Purpose

Develop visually compelling, campaign-ready creative concepts and executions using a combination of traditional design expertise and AI-powered creative tools. The role will support the creative team in developing new visual directions, rapid concept exploration, image generation, visual storytelling and production efficiencies.

Key Responsibilities

Develop AI-assisted visual concepts for campaigns, pitches, social media, digital and other creative requirements.
Use generative AI tools to create high-quality visual concepts, compositions, characters, environments and campaign imagery.
Translate creative briefs into strong visual directions while maintaining the brand's visual identity.
Work closely with Art Directors, Copywriters, Creative Directors and Account teams to develop and refine ideas.
Create multiple visual routes and moodboards quickly during the concept and pitch development stage.
Combine AI-generated assets with Photoshop, Illustrator and other design/retouching tools to create polished final outputs.
Develop prompts and AI workflows to improve the speed, quality and consistency of creative production.
Explore emerging AI tools and identify practical applications for the creative team.
Ensure AI-generated work meets brand, cultural, quality and technical requirements before final delivery.
Support the team in developing AI-first creative concepts, while ensuring the idea remains creatively strong rather than simply technology-led.
Maintain awareness of evolving AI capabilities, visual trends and new creative production techniques.

Ideal Candidate

2–5 years of experience in art direction, visual design, graphic design, digital creative or advertising.
Hands-on experience with Generative AI tools for image/video creation.
Portfolio demonstrating strong visual craft and AI-assisted creative work.
Strong understanding of composition, typography, colour, lighting, visual storytelling and art direction.
Strong proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator.
Curious and experimental mindset with the ability to continuously test and adopt new AI tools.