Arabic Copywriter

About Us

Binghatti is one of the UAE's most dynamic and fast-growing property brands, headquartered in Dubai. We're known for bold architecture, visionary design and partnerships with global luxury icons such as Bugatti, Mercedes-Benz and Jacob & Co. With a portfolio exceeding AED 15 billion across Dubai's most prestigious developments, Binghatti continues to transform the city's skyline and set new standards for innovation and excellence in real estate.

Job Purpose:

The Arabic Copywriter will play a key role in crafting compelling, precise, and engaging

written content across Binghatti's marketing campaigns and communication channels.

Working within the in-house marketing department, this role supports the existing content

team and collaborates closely with designers, videographers, and marketing managers to

ensure all copy reflects Binghatti's brand identity, tone, and creative direction. The

copywriter will also assist the PR & Communications team when required, ensuring brand

messaging remains consistent across all public touchpoints.

Roles, Responsibilities & Duties:

Develop creative, high-quality copy for marketing campaigns, digital platforms,

social media, and advertising materials.

Create impactful headlines, taglines, and campaign messages in collaboration with

the design and creative teams for still ads.

Support the marketing department with copy for presentations, project invites,

event scripts (MC scripts), WhatsApp and SMS campaigns, emailers, and internal

communications.

Conceptualize and write engaging video scripts tailored for UAE and international

audiences, including campaigns and global roadshows.

Assist the PR & Communications team in drafting press releases, articles,

speeches, and corporate statements when required.

Research and stay updated on cultural, real estate, and market trends to produce

relevant and resonant content.

Develop content for diverse property segments lifestyle, investment, and

commercial, aligning with Binghatti's tone and target audiences.

Work collaboratively with the current content team to maintain consistent

messaging across all creative and marketing assets.

Qualifications:

Bachelor's Degree in Communications, Marketing, Journalism, or a related field.

Native or fluent command of Arabic and English both written and spoken.

Strong understanding of Dubai's real estate market and cultural landscape.

Experience & Competencies:

Proven experience in real estate marketing, property advertising, or within

creative/advertising agencies.

Ability to adapt tone, messaging, and writing style across multiple campaigns and

audiences.

Familiarity with digital, social media, and multimedia content formats.

Excellent writing, editing, and proofreading skills with a keen eye for detail and

brand consistency.

Strong collaboration and communication skills, with the ability to work closely with

the content, design, and marketing teams in a fast-paced environment.

Creative thinker with a deep understanding of cultural nuance and storytelling in

luxury and commercial real estate.

Why Work for Us

At Binghatti, we don't just build properties we build legacies. You'll join a team driven by ambition, creativity and excellence, where ideas move fast and every project makes a statement. Here, you'll work alongside some of the brightest minds in real estate, contributing to iconic developments that define Dubai's future. If you're ready to be part of a company that's shaping history, Binghatti is where your story begins.