element MEA is supporting a leading Dubai-based integrated creative agency in appointing an experienced Arabic Copywriter to join its growing creative team.
The agency works with prominent government, corporate and consumer brands across the UAE and wider GCC, delivering integrated advertising campaigns, experiential activations, digital content, social media, brand communications and large-scale events.
The agency's identity will be shared with shortlisted candidates during the recruitment process.
Role Purpose
The Arabic Copywriter will be responsible for creating compelling, culturally relevant and strategically aligned Arabic copy across integrated marketing campaigns, experiential activations, digital platforms, social media, advertising and branded content.
This is not a translation-focused position. The successful candidate will be expected to originate ideas, develop campaign narratives and creatively adapt concepts for Arabic-speaking audiences while preserving the strength and integrity of the original creative idea.
Working closely with Creative Directors, Art Directors, Strategists, Client Servicing and Production teams, the
Arabic Copywriter will ensure that every message is authentic, emotionally engaging and commercially effective.
The role requires exceptional Arabic writing ability, strong conceptual thinking, a deep understanding of GCC audiences and the versatility to work across industries, campaign formats and communication channels.
Key Responsibilities
Creative Copywriting and Campaign Development
- Develop original Arabic copy for integrated campaigns across advertising, experiential, digital, social media, activations and content marketing.
- Translate creative strategies into engaging headlines, campaign messages, scripts, taglines, manifestos and storytelling platforms.
- Develop clear messaging hierarchies that support campaign objectives and maintain consistency across customer touchpoints.
- Create persuasive and culturally relevant copy for product launches, retail campaigns, government initiatives, CSR programmes, events and employer-branding campaigns.
- Maintain the required brand voice while adapting communication for different audiences and platforms.
Concept Development
- Participate actively in brainstorming and creative-development sessions with Art Directors, Designers, Strategists and Creative Directors.
- Contribute original ideas that strengthen campaign concepts, audience engagement and brand storytelling.
- Develop Arabic-first creative concepts where appropriate, rather than relying solely on adaptations of English ideas.
- Support pitches by creating campaign narratives, presentation copy and supporting creative rationale.
Content Development
Produce High-quality Arabic Content Across Formats Including
- Social media campaigns
- Video and radio scripts
- Website copy
- Landing pages
- Event and activation messaging
- Environmental branding
- Press releases
- Email campaigns
- Digital advertising
- Presentation copy
- Brand guidelines
- Tone-of-voice documentation
Creative Adaptation
- Adapt English concepts into Arabic creatively rather than translating them literally.
- Preserve the strategic intent and emotional impact of the original communication.
- Ensure Arabic messaging reflects relevant cultural, linguistic and regional nuances.
- Review bilingual campaign materials to maintain consistency between Arabic and English communications.
- Identify phrases, references or concepts that may not translate effectively and recommend stronger alternatives.
Cross-Functional Collaboration
- Work closely with Client Servicing, Strategy, Creative, Production, Digital and Project Management teams throughout campaign development.
- Collaborate with Designers and Art Directors to ensure copy and visual execution work seamlessly together.
- Support client presentations, workshops and campaign reviews where Arabic communication expertise is required.
- Respond constructively to internal and client feedback while protecting the strength of the creative idea.
- Manage multiple projects and deadlines within a fast-paced agency environment.
Creative Excellence
- Remain informed about Arabic advertising trends, cultural movements, language evolution and emerging communication styles.
- Continuously improve the quality and originality of Arabic creative output.
- Contribute ideas that strengthen the agency's creative reputation and regional relevance.
- Maintain consistently high standards of grammar, tone, accuracy and cultural sensitivity.
Core Competencies
Creative Writing
Exceptional Arabic writing ability supported by strong storytelling, language craft and attention to detail.
Campaign Thinking
Ability to develop integrated campaign narratives and messaging platforms across multiple channels.
Concept Development
Contributes original ideas that strengthen creative direction, audience relevance and brand positioning.
Cultural Intelligence
Deep understanding of GCC audiences, cultural sensitivities, local customs and regional communication styles.
Strategic Communication
Understands how messaging influences audience perception, engagement and business outcomes.
Collaboration
Works effectively with multidisciplinary teams across creative, strategy, client servicing and production.
Presentation Skills
Able to explain and defend creative thinking confidently to internal stakeholders and clients.
Agility
Able to manage multiple briefs, shifting priorities and demanding campaign timelines without compromising quality.
Qualifications And Experience
- Minimum five years of experience in an advertising, branding, communications, digital or integrated agency.
- Exceptional written Arabic, with the ability to write across Modern Standard Arabic and relevant regional styles where required.
- Strong English communication skills.
- A portfolio demonstrating original campaign thinking, conceptual writing and storytelling—not only translation work.
- Experience working across digital, social media, experiential and integrated campaigns.
- Experience writing for government, lifestyle, FMCG, retail, hospitality or corporate brands is preferred.
- Experience participating in client pitches and campaign presentations is advantageous.
