[Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]
YOUR OPPORTUNITY
This is an amazing opportunity to be part of the MEA cluster as Area Director Middle East & Turkey. Your principal role will be to lead ME & Turkey teams to manage distributor relations, capture market dynamics and react to growth opportunities in your market. Create legacy for the brands and contribute to key decisions that will significantly impact our brand presence and positioning in the market. You will be based in Dubai. The role reports into Managing Director MEA.
About You
As Area Director ME & Turkey, you will be accountable for delivering value and financial impact in the market. Your ability to manage ontrade and off trade of the market with your distributors at any given time will be key, and motivating distributors to achieve their targets and celebrate excellence.
ARE YOU READY TO EMBARK ON YOUR NEXT MOVE
- Do you dare to be different
- Are you willing to question, challenge and innovate in pursuit of excellence
- Can you work collaboratively and inspire others
- Are you ready to make your mark
Don Facundo Bacardí revolutionized the world of rums. As the cocktail industry continues to flourish every day, we strive to follow his legacy and delight the most demanding in the industry - our consumers! That's where you come in!
Responsibilities
WITH OUR CONSUMER AT THE HEART, YOUR KEY RESPONSIBILITIES WILL BE TO:
Deliver Results and Excellence in Execution:
- Deliver key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share) versus budget.
- Build & Drive the ontrade community in the region.
- Building strong, mutually beneficial relationships with distributors, Off and On Trade customer partnerships.
- Responsible to set/build/sustain RTM, with distributors and wholesalers network to deliver key Commercial targets.
- Influence and input to the Hub IAP to ensure Country plans meet Customer needs to shape and deliver the customer and channel strategy of the Country to maximize long term value to the company
- Control in market Value Chain with regular updates based on information from all stakeholders.
- Monitor supply chain to ensure smooth market supply & maintain a high level of shipment forecast accuracy
- Ensuring optimum distribution and visibility of our brands (AVQPAP) across channels
- Control, manage and negotiate contracts for distribution agreements
- Monitoring and reporting competition in the market
- Best execution of Brand Plans with distributors and local trade to build long-term sustainable brand equity
- Responsible for creating and delivering the strategy inline with #BEST10 & regional commitment of Billion & Beyond.
Develop talent and capability
- Lead a pivotal team in the MEA cluster, ensuring development and strong leadership for the internal team and external teams sat under the distributor network
- Ensuring that your distributors have resources needed to deliver desired results (P&L, Customer Marketing, Execution0
- Ensuring all distributors understand the company policies and culture
Create a winning team
- Motivate distributors to achieve their targets and celebrate excellence
- Managing the Middle East & Turkey team; Commercial Manager & Customer Marketing Manager & their respective teams
Skills
THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY:
- Minimum 12 years sales/marketing experience in FMCG or Alcohol and Beverage industry. Know how experience in the Middle East & extended Middle East Region is an advantage
- Distributor Management expertise is key criterion
- Proven track record of building High Performing Teams and Sales Delivery.
- Ability to thrive under high pressure situations, geo politically, lead cultural diversity within internal & external stakeholders
- Excellent written and spoken communication in English. Arabic is a bonus.
- Good financial acumen and exposure to managing Sales and P&Ls
- Experience in managing a market end to end
- Team Management experience and leadership a must
- Degree with a Sales or Marketing specialisation
- Proficiency in MS Office
PERSONAL QUALITIES
- Self-motivated and have an entrepreneurial approach
- Thrive in pressure situation, and able to make strong decisions on business & people
- Confident and able to communicate to senior stakeholders
- Positive, passionate, patient with fantastic networking skills
- Comfortable working with numerical analysis and you will be able to draw marketing strategies from them
- Team player, Transparent in your dealings and trustworthy.
LEADERSHIP AGILITY
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
- Belonging: You have a strong capacity to create a culture of Belonging, where people feel appreciated for who they are, what they do, and who they can become
- Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
- People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
- Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
- Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you're presented with
- Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.
U.S. applicants have rights under Federal Employment Laws.
Perks of Working for us
At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
Compensation, Paid Time Off & Retirement:
- Competitive Pay Package
- Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
- Retirement/Pension Plan
Health & Wellbeing
- Medical, Critical Illness, and Life Insurance
- Employee Assistance Programs
- Best-in-class, family-friendly, and inclusive leave policies
Additional Benefits
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.
