Area Sales Manager

POSITION: AREA SALES MANAGER

INDUSTRY -FMCG / FOOD MANUFACTURING / BAKERY & CONFECTIONERY

LOCATION - Saudi Arabia

COMPENSATION & BENEFITS

• Salary: SAR 12,500 (without KSA experience) - LKR 1+ Million

• Salary: SAR 12,500 – 15,000 (with KSA experience)- LKR 1+ Million - 12+ Million

• Unlimited Fuel

• Commissions/Performance-based incentives

• Company Car

• Flight Tickets

• Visa Sponsorship

• Long-term growth and career progression within a leading FMCG group

Preferable Sri Lankans

COMPANY OVERVIEW

A leading FMCG food manufacturing group in Saudi Arabia, part of a large and well-established regional industrial conglomerate operating across the Gulf and Middle East.

The company is known for international quality standards, state-of-the-art production facilities, and a strong retail distribution network delivering bakery and confectionery products to thousands of retail outlets daily across KSA and UAE.

As part of rapid expansion, the organization is strengthening its retail sales leadership team across Saudi Arabia.

ROLE PURPOSE

The Regional Sales Manager will lead and drive regional retail sales operations, ensuring revenue growth, market expansion, customer satisfaction, and strong execution across routes, depots, and sales teams.

KEY RESPONSIBILITIES

SALES & BUSINESS GROWTH

• Manage regional sales forecasting and set aggressive yet achievable performance targets

• Drive sales growth through effective retail penetration and client base expansion

• Meet and negotiate with key retail customers and strategic accounts

• Support and coach sales teams to close high-value deals

SALES OPERATIONS & REPORTING

• Prepare periodic sales reports covering volumes, trends, growth opportunities, and risks

• Analyze regional sales performance against targets and budgets

• Control and optimize retail sales expenditures to meet budget requirements

CUSTOMER EXPERIENCE & RELATIONSHIP MANAGEMENT

• Reduce customer complaints and maintain the highest level of customer satisfaction

• Strengthen long-term relationships with retailers, distributors, and key partners

INTERNAL COORDINATION

• Coordinate with internal departments to ensure accurate delivery schedules

• Manage sales contracts and proposals in compliance with company policies

• Liaise with ICT teams regarding handheld devices (HHT), system updates, databases, and reporting

ROUTE, DEPOT & FIELD MANAGEMENT

• Plan, optimize, and manage retail sales routes (creation, merging, and closure of unprofitable routes)

• Supervise depots and retail outlets within the region

• Conduct regular site visits and performance evaluations

• Ensure compliance with company standards across operations

ASSET & COMPLIANCE MANAGEMENT

• Monitor cleanliness and appearance of sales vehicles in line with company policies

• Ensure disciplined execution of retail operations and field activities

IDEAL CANDIDATE PROFILE

• Bachelor's Degree in Marketing, Business Administration, or a related field

• 5–6 years of experience as an Area Sales Manager

• FMCG / Bakery industry experience strongly preferred

• Prior KSA market experience is highly preferred

• Strong knowledge of retail sales strategies and route-to-market execution

• Expertise in sales tools, forecasting, and performance analysis

• Strong leadership, negotiation, and communication skills