AREA SALES MANAGER / SALES SUPERVISOR HORECA / FOOD SERVICE

A global FMCG business is expanding its footprint in Dammam / Eastern Province and is hiring a strong Area Sales Manager / Sales Supervisor to take ownership of the HORECA / Food Service channel.

This is a proper on-the-ground leadership role: you'll be close to customers, close to the numbers, and leading a team of Sales Executives across the region. If you know how to grow routes, win key accounts, and keep a field team performing consistently—this one's for you.

What you'll be doing

• Owning sales performance for HORECA / Food Service across Dammam + Eastern Province
• Managing, coaching, and driving a team of Sales Executives / field sales (coverage, productivity, KPIs)
• Building strong relationships with key customers: hotels, restaurants, caterers, cafés, kitchens, distributors and wholesalers
• Growing distribution, visibility, and volume through smart execution (not just talk)
• Delivering monthly targets: volume, revenue, margins, and collection (where applicable)
• Leading promotions, pricing execution, and in-market activity with clear follow-through
• Reporting on pipeline, route plans, customer performance, and competitor activity
• Working cross-functionally with supply chain, marketing, and finance to keep service levels high and customers happy

What we're looking for

• Proven experience in FMCG sales within HORECA / Food Service / On-Trade
• Strong people leadership: you've managed field teams and know how to raise performance fast
• Solid understanding of the Eastern Province market (Dammam, Khobar, Dhahran and surrounding areas)
• Comfortable with targets, forecasting, route planning, and disciplined execution
• Confident communicator who can negotiate, influence, and close
• Valid driving licence and willingness to be in the market regularly

Why this role

• Join a global FMCG brand in a genuine expansion phase
• High-visibility role with real ownership of a key channel
• Opportunity to build a high-performing team and grow market share in Eastern Province

eMagine Solutions — Talent, differently.

Keywords (for search)

Area Sales Manager, Sales Supervisor, HORECA, HoReCa, Food Service, Foodservice, On-Trade, FMCG, FMCG Sales, Field Sales, Route-to-Market, RTM, Eastern Province, Dammam, Khobar, Al Khobar, Dhahran, Saudi Arabia, KSA, Channel Management, Key Account Management, KAM, Distributor Management, Wholesale, Modern Trade, General Trade, Horeca Sales, Restaurant Sales, Hotel Sales, Catering Sales, Café Sales, Sales Leadership, Team Management, Sales Coaching, Sales KPIs, Sales Targets, Coverage, Call Rate, Strike Rate, Distribution, Numeric Distribution, Weighted Distribution, Merchandising, Trade Marketing, Promotions, Pricing Execution, Collection, Forecasting, Pipeline, CRM, Negotiation, Customer Relationships, Territory Management, Market Expansion, Competitive Analysis.

If you tell me the product category (e.g., beverages, dairy, frozen, dry goods, ingredients) and whether the route is direct or via distributors, I'll tailor the responsibilities + keywords even tighter.